A creative, engaging training series that maximized resources to scale
After pondering how to overcome the challenge of scale, Securly decided to craft a digital best practices training series to tackle common customer pain points. The company turned to the ON24 Digital Experience Platform to create its Summer Training Series—a fun, Stranger Things-themed digital experience.
Securly set the entire series up on a multi-reg page so schools could register for several sessions at once. The page was always accessible through various channels, which gave customers the freedom to engage with the content on their own time and allowed for maximum reach. And Securly’s customer success team received data for every interaction, which provided the insights they needed to help customers become expert users.
With the power of ON24’s simulive functionality, Securly maximized its small team’s time and perfected presentation delivery by pre-recording the trainings and running them live at a later date. In addition, the company harnessed the video capabilities of ON24 to make each 30- to- 60-minute session feel like a two-way conversation, seamlessly walking customers through the best practices via screen share and answering questions. Securly also customized the brand experience and included GIFs to turn the sessions into bingeable content.
Creating this customer-focused digital experience scaled a workflow that previously took 300 hours of one-on-one calls down to 10 hours’ worth of collateral—a time savings of 97% for their customer success team. The simulive webinars provided all the engagement of a live event. Securly could connect with viewers in real-time during the pre-recorded presentations and switch to live mode afterward for further interaction. Once a customer viewed a single live event, many returned for future episodes.