Product: ON24 Webcast Elite
Use Cases: Demand Generation, Customer & Product Marketing
For retail analytics experts RSi, ON24 has become the core of their marketing technology stack, delivering consistent ROI, average viewing times of 56 minutes, and reliable repeat viewings.
Driving Industry Information-Sharing and Best Practices
Retail Solutions Inc. (RSi) is a global provider of big data and predictive analytics for the consumer packaged goods (CPG) industry. RSi collects and transforms billions of data points about what shoppers buy every day and uses that information to provide actionable insights that drive better tactical and strategic decision-making at the corporate level and in the field.
RSi serves a broad target audience, from supply chain executives and the top 25 CPG companies in the US to small and medium business analysts. To reach that audience, they host a variety of webinars through the ON24 platform. Their lead-generation events are intended to drive new business in key markets, while customer marketing events improve lifetime value by sharing case studies and holding training.
Finding a partner for content marketing
Over the past year, RSi invested heavily in creating new content marketing assets. Now they’re exploring more options for repurposing and amplifying content once it has been created, in the spirit of getting the greatest possible value from every asset.
RSi and its do-more-with-less culture found ON24 to be an invaluable partner for creating and promoting content. And since live events could easily be re-run as on-demand webinars or re-edited and combined with new content to be turned into new simulive events, ON24 was a perfect fit for RSi’s content syndication strategies. While other marketing tech tools fell by the wayside, RSi continued to see a direct tie to revenue through their ON24 webinars.
“Even if we cut every single other marketing tool, we would still use ON24. Regardless of size, we can see a direct tie to revenue through our webinars. It’s a big lead-generation tool for us.”
Director of Marketing
Crafting a truly interactive experience
RSI was using engagement and participation as metrics to measure the success of their webinar program. Fortunately, ON24 provided a wealth of options for adding interactive touchpoints to their events.
RSi’s favorite ON24 tools helped them drive engagement with webinar attendees:
A chance to really reach users
As a core component of RSi’s marketing technology stack, ON24 has consistently delivered measurable results for the retail analytics company. In a time when many companies are trying to get the most out of their tools, ON24 helped RSI effectively do more with less: