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on24_console-resizes_20190131Rego

Rego’s attendance to registration ratio soars to 80% after upgrading with ON24

About Rego Consulting

Product: ON24 Webcast Elite

Use Case: Demand Generation

Industry: Professional Services

Rego Consulting is the leading Project Portfolio Management (PPM) service provider. Rego is a small, nimble organization that makes the most of their limited marketing dollars. Not long after launching their new ON24 webinar program with HubSpot integration, attendance jumped to a staggering 80% of registrants— and their PPM services market share continues to grow.

“ON24 is one of the best investments we’ve made.”

Steve Winchester
VP of Marketing

Problem

‘No-frills,’ webinar program underperforms

Rego is a small, lean company that makes the most out of every marketing dollar. Not long ago, the firm’s marketing team made a strategic decision to upgrade to a full-fledged webinar program.

At the time, the company hosted Google Hangout sessions for up to 200 viewers at a time. The format delivered valuable information to receptive audiences at no cost. But the free meeting platform was limiting. It lacked any customization capability and provided no valuable analytics or marketing automation integration or actionable steps for the sales and marketing teams.

Solution

Ease of use, brand customization, and content galore

Rego needed an intuitive webinar tool that could help reinforce its leadership position, maximize marketing dollars, and deliver ROI. They chose ON24 for its easy setup, customization features, and the ability to create a bounty of engaging marketing content.

  • Plug and play: ON24 features one of the most user-friendly webinar platforms available with an easily repeatable process for successful webinar programs. This was a key component for Rego. With a small and stretched marketing team, they needed their webinars to be delivered as efficiently as possible.

Ease of use, brand customization, and content galore

Rego needed an intuitive webinar tool that could help reinforce its leadership position, maximize marketing dollars, and deliver ROI. They chose ON24 for its easy setup, customization features, and the ability to create a bounty of engaging marketing content.

  • Plug and play: ON24 features one of the most user-friendly webinar platforms available with an easily repeatable process for successful webinar programs. This was a key component for Rego. With a small and stretched marketing team, they needed their webinars to be delivered as efficiently as possible.
  • Complete brand customization: For Rego, it was imperative that their webinar platform reinforces its brand position as PPM Expert Guides and thought leaders. ON24’s intuitive webinar console allowed Rego to build a webinar console that integrated directly with the other webinar marketing promotions. Social
    media, e-mail, web, and digital marketing all integrated seamlessly with marketing creative.
  • Content that keeps on giving: With limited marketing dollars, Rego wanted to get the most out of every dollar spent. ON24 has allowed Rego to repurpose webinars into other shorter webinars and into other marketing content. Webinars provide content for Rego to create white papers, blogs and other thought leadership content.

Results

80% attendance to registration ratio, growing market share

Calling ON24 one of their best investments ever, Rego placed webinars at the center of their marketing strategy and they’ve never looked back. The company’s new webinar program is wildly successful, with ROI exceeding all expectations.

  • 80% attendance to registration ratio: Using the ON24 analytics and the HubSpot integration that they did not have previously, Rego is able to use ON24 to deliver and measure relevant webinar content to their viewers. And the results are staggering. 80% of people who have registered for over 25 webinars have attended those webinars. This far exceeds the industry average of 42% (a number given to me by ON24)

80% attendance to registration ratio, growing market share

Calling ON24 one of their best investments ever, Rego placed webinars at the center of their marketing strategy and they’ve never looked back. The company’s new webinar program is wildly successful, with ROI exceeding all expectations.

  • 80% attendance to registration ratio: Using the ON24 analytics and the HubSpot integration that they did not have previously, Rego is able to use ON24 to deliver and measure relevant webinar content to their viewers. And the results are staggering. 80% of people who have registered for over 25 webinars have attended those webinars. This far exceeds the industry average of 42% (a number given to me by ON24)
  • On-demand webinars boost sales: For a company that dominates its marketplace, the flexibility of live and on-demand webinars have become a vital lead resource. Customers share webinars with colleagues, and soon new leads are requesting demos for their own teams.
  • 60% market share and growing: With new tools to take advantage of cross-selling and upsell opportunities, Rego’s upgraded webinar platform is helping the company continue to see year over year growth. Delivering highly relevant content in a branded console has allowed Rego to reinforce its thought leadership position and bring timely information to viewers. Rego has focused on delivering consistent content rather than pushing a sales message in its webinars.
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