Product: ON24 Webcast Elite
Use Case: Demand Generation
Industry: Professional Services
Rego Consulting is the leading Project Portfolio Management (PPM) service provider. Rego is a small, nimble organization that makes the most of their limited marketing dollars. Not long after launching their new ON24 webinar program with HubSpot integration, attendance jumped to a staggering 80% of registrants— and their PPM services market share continues to grow.
“ON24 is one of the best investments we’ve made.”
VP of Marketing
‘No-frills,’ webinar program underperforms
Rego is a small, lean company that makes the most out of every marketing dollar. Not long ago, the firm’s marketing team made a strategic decision to upgrade to a full-fledged webinar program.
At the time, the company hosted Google Hangout sessions for up to 200 viewers at a time. The format delivered valuable information to receptive audiences at no cost. But the free meeting platform was limiting. It lacked any customization capability and provided no valuable analytics or marketing automation integration or actionable steps for the sales and marketing teams.
Ease of use, brand customization, and content galore
Rego needed an intuitive webinar tool that could help reinforce its leadership position, maximize marketing dollars, and deliver ROI. They chose ON24 for its easy setup, customization features, and the ability to create a bounty of engaging marketing content.
80% attendance to registration ratio, growing market share
Calling ON24 one of their best investments ever, Rego placed webinars at the center of their marketing strategy and they’ve never looked back. The company’s new webinar program is wildly successful, with ROI exceeding all expectations.