Within months of launching their webinar program with ON24, QASymphony generated 40% more leads through on-demand webinar viewings, discovered on average 15-20% of webinar attendees were sales-ready, and contributed to over $150,000 in pipeline.
Attendee limit did not support lead gen strategy
QASymphony’s mission is to help companies release higher quality software at the rate their customers demand — all while improving internal team communication and collaboration. QASymphony’s number one priority was to continue to accelerate company growth. Jeff Perkins, CMO of QASymphony focused mainly on generating leads for the sales team and developing innovative programs to get more prospects in the door.
To fill the lack of industry-related resources for their target audience, QASymphony seized the opportunity to make thought leadership webinars a core part of the content marketing program and lead generation strategy. QASymphony suspected that if they could highly engage with a prospect on a webinar, that the prospect would convert faster.
QASymphony kicked off their webinar program with an annual industry trends report, and they quickly ramped up to over 3,400 registrants. Surprisingly, this unearthed a major problem. With the huge demand, the current webinar tool, GoToWebinar, couldn’t accommodate all the registrants without maxing out. Jeff and his team needed to find an alternative solution fast.
A scalable webinar program, strategic addition to marketing tech stack
After carefully researching multiple tools, QASymphony chose the ON24 webinar platform because of the ease of use, scalability, and the enhancement to their lead generation strategy.
QASymphony accelerated webinar prospects through all levels of the funnel
Not only did QASymphony consider their first webinar with ON24 a “homerun,” but as they scaled their program, the results continued to impress. With the help of ON24, they accelerated prospects through all levels of the funnel and drove the following results:
“Thanks to ON24, our webinar program is a primary channel for getting leads in the door, but even more critical in helping us move existing leads further down the funnel.”