Webinar registrants for its North America market in 2018
Attendees in 2018
Attendance rate for live webinars in North America
Name: Oracle NetSuite
Headquarters: San Francisco
Industry: Cloud Services
Integration Used: ON24 Eloqua Integration
Data in Action: Post webinar, established follow up tasks, triggered by insights from ON24 including engagement score, are activated. Insights into the entire lifecycle of each webinar lead and understanding of how exactly webinars are driving pipeline.
Oracle NetSuite provides a suite of cloud-based financials Enterprise Resource Planning (ERP) and omnichannel commerce software that runs the business of more than 16,000 customers in more than 200 countries and territories. In 2016, Oracle acquired NetSuite. The addition of NetSuite enables Oracle to expand its ability to support customers of any size in more industries and more countries.
Oracle NetSuite is a cloud business management solution that prides itself on being everything a business needs to run and grow all on a single cloud solution. As such, it relies heavily on thought leadership as part of its lead generation, partner enablement and overall marketing program. With a strong need to connect its thought leadership pipeline and strategy more seamlessly back to its sales team operations, NetSuite turned to webinars as a major channel to deliver results.
Through its search for a way to deliver mass content on a global scale and to support in customer follow up, NetSuite found that what happens after the webinar was just as important as the webinar itself. And just as it itself operated as a single solution for its clients, this meant that its content, sales and marketing machine needed to operate as a single solution, seamlessly on the back end.
Operating as a single, seamless marketing solution did not come easily. Already standing alone as its own CRM and integrated with Eloqua for its marketing automation, the NetSuite team needed a solution to get actionable with the powerful engagement data coming from webinar leads. They wanted a seamless integration that would allow them to automate intelligent follow up with attendees and leads. With this type of integration, it was also important to:
With the addition ON24, NetSuite created a tech stack powerhouse. In ON24, they found a webinar platform that connects to marketing automation and CRM through custom integrations and enables multiple connections across regions.
As Oracle NetSuite continues to operate with ON24 globally, it has seen the strongest growth and success with in its North American markets. In 2018 alone, NetSuite secured more than 15,600 ON24 webinar registrants which resulted in a 42% attendance rate and even more new leads generated. NetSuite expects the pipeline to fill even more significantly as it expands its partnership with ON24 in the coming year.
ON24 works for us because it has multiple entry points and multiple ways that it can integrate with our marketing automation and CRM software – its not all out of the box, allowing for much greater customization than we’ve ever experienced before.
Director, Digital & Campaigns NETSUITE