How Legal Marketing Association (LMA) holds an annual Tech Conference

About LMA

Industry: Legal

ON24 Solution: ON24 Webcast Elite

The Bay Area chapter of the Legal Marketing Association (LMA) holds an annual Tech Conference to showcase best practices in marketing, and the best content from the conference is included in monthly “Tech Tuesday” webinars. The organization replaced their webcasting tool with the ON24 platform, due to ON24’s branding capability, much improved performance and global reach. Today, ON24 enables the LMA to offer its “Tech Tuesday” content to law firms and regional LMA chapters all around the country and all over the world as a fully-branded experience with flawless audio and video quality – an ideal solution, in fact, for all legal marketers.

INTRODUCTION

Using tech tools for legal marketing

The Legal Marketing Association – Bay Area Chapter produces the Legal Marketing Technology Conference, a conference dedicated to the technologies law firms use to develop new business. As this popularity of this conference grew and attendees shifted from primarily local to national, the Association saw an opportunity to make the educational sessions from the conference available to all members and chapters of the organization through on-demand webinars.

SITUATION

Providing quality webinar content on demand

The Bay Area LMA recorded the most popular sessions from the Legal Marketing Technology Conference and wanted to package them as a webinar series called “Tech Tuesday,” which would be offered on the first Tuesday of every month. The Association sought to use a technology that would provide a seamless user experience, support for slides and video, good support for downloadable materials and a seamless way to hook into their event registration system.

Using tech tools for legal marketing

The Legal Marketing Association – Bay Area Chapter produces the Legal Marketing Technology Conference, a conference dedicated to the technologies law firms use to develop new business. As this popularity of this conference grew and attendees shifted from primarily local to national, the Association saw an opportunity to make the educational sessions from the conference available to all members and chapters of the organization through on-demand webinars.

Providing quality webinar content on demand

The Bay Area LMA recorded the most popular sessions from the Legal Marketing Technology Conference and wanted to package them as a webinar series called “Tech Tuesday,” which would be offered on the first Tuesday of every month. The Association sought to use a technology that would provide a seamless user experience, support for slides and video, good support for downloadable materials and a seamless way to hook into their event registration system.

SOLUTION

Delivering webinar content flawlessly

LMA evaluated a variety of webinar tools and selected ON24. ON24’s extensive ability to brand the webinar console, email invites and follow-up tools figured favorably in their decision, as well as ON24’s sleek and intuitive presenter console and user interface. Global reach, performance and scale were also important to the LMA, as they were tired of experiencing reliability issues when delivering content to an ever-growing audience.

Our users have found ON24 extremely easy to work with, because they can access webinar content from a single URL and view it on any device. With ON24, we’ve been able to extend and grow our webinar programs, which is a real benefit to our organization and the legal profession. ON24 Webcast Elite is a proven solution with tremendous value for all legal marketers.

ADAM STOCK
BAY AREA LMA CHAIRMAN AND CHIEF MARKETING & CLIENT SERVICES OFFICER AT ALLEN MATKINS

Results

Easy access, global reach with ON24

Since implementing ON24 for the “Tech Tuesday” series, the LMA has increased the audience for its programming by seven times and regularly has viewers logging in from around the world. “We have been very pleased with how smoothly ON24 works. We have people logging in from around the world, at all different times, and we have had no issues with webinar delivery. We set up ON24 and it just worked!” said Adam Stock, Chair of the Conference. User and presenter feedback has been highly positive, and the LMA now allows individuals to purchase “season passes” to all of its webinars. Individual LMA chapters across the country and around the world can buy access to “Tech Tuesday” webinars and efficiently provide educational resources. Convenience is enhanced because audiences don’t have to download software and can access the LMA’s ON24-powered content via a URL – on any device.

Download the Story