How Lithium has developed a successful thought leadership webinar series using ON24

About Lithium

Industry: Technology

ON24 Solution: ON24 Webcast Elite

Industry: Technology

ON24 Solution: ON24 Webcast Elite

Using ON24’s Webcast Elite, Lithium has developed a successful thought leadership webinar series that is created and configured completely in-house. The ease-of-use of the Webcast Elite solution has empowered Lithium to deliver powerful webinars in just a few simple steps, without the assistance of media companies or webcast producers.

CHALLENGE

Delivering engaging webinars, reducing costs and time-to-market

Lithium connects companies with their most passionate, engaged social customers to deliver real business success. Providing a broad set of tools to leverage the social media universe, Lithium powers conversations for over seven million social customers every day, turning valuable knowledge into better, faster customer support, greater brand reach and awareness, and more revenue. For many years, Lithium has used webinars as an important marketing tool to build brand/solution awareness and provide thought leadership on social networking issues and technologies. When they first started to deliver webinars, Lithium used basic web conferencing tools that offered limited scalability and functionality.

 

Delivering engaging webinars, reducing costs and time-to-market

Lithium connects companies with their most passionate, engaged social customers to deliver real business success. Providing a broad set of tools to leverage the social media universe, Lithium powers conversations for over seven million social customers every day, turning valuable knowledge into better, faster customer support, greater brand reach and awareness, and more revenue. For many years, Lithium has used webinars as an important marketing tool to build brand/solution awareness and provide thought leadership on social networking issues and technologies. When they first started to deliver webinars, Lithium used basic web conferencing tools that offered limited scalability and functionality.

 

These tools simply didn’t provide an engaging audience experience.

Lithium started working with ON24 to develop a series of webinars utilizing ON24’s Webcast Elite Platform. Leveraging ON24’s “full service” webcasting solution allowed Lithium to deliver fully branded webinars that provided a completely interactive user experience. While these events were incredibly successful, Lithium wanted to decrease their time-to-market with a self-service version, Webcast Elite.

SOLUTION

ON24 Webcast Elite

Lithium quickly started to deliver their webinars using ON24’s Webcast Elite. The Elite user interface made it easy for the Lithium marketing team to create the same fully customizable and interactive webinars on their own, in just a few simple steps.

ON24 Webcast Elite

Lithium quickly started to deliver their webinars using ON24’s Webcast Elite. The Elite user interface made it easy for the Lithium marketing team to create the same fully customizable and interactive webinars on their own, in just a few simple steps.

Using Webcast Elite, Lithium easily created a customized webinar console that featured their own logo and branding elements. Email invitations were delivered using the automated system, enabling Lithium to focus on developing their content. Lithium was able to deliver a fully interactive user experience complete with live chat, polling, Q&A and social media tools integrated directly into the webinar console.

RESULTS

Professional-quality webinars, increased ROI

Using ON24’s Webcast Elite, Lithium has successfully re-launched their thought leadership webinar series. Taking between 5-10 minutes to create each of the webinars, Lithium was able to quickly build their user console, upload content and create customized email invitations, all through the Elite interface, which was easily integrated with their Marketo automation software. This reduced the marketing team’s webinar workload by 40%, while decreasing their dependency on the internal IT staff. Cost per webinar was also reduced by 17%.

Professional-quality webinars, increased ROI

Using ON24’s Webcast Elite, Lithium has successfully re-launched their thought leadership webinar series. Taking between 5-10 minutes to create each of the webinars, Lithium was able to quickly build their user console, upload content and create customized email invitations, all through the Elite interface, which was easily integrated with their Marketo automation software. This reduced the marketing team’s webinar workload by 40%, while decreasing their dependency on the internal IT staff. Cost per webinar was also reduced by 17%.

Event registration has been high with a 60% registrant-to-attendee conversion ratio. Further, attendance times have averaged 52 minutes for one hour webinars. Attendees stayed engaged with the content and there was a high level of participation with interactive tools including live chat, Q&A, and twitter.

HOW LITHIUM MEASURES EVENT EFFECTIVENESS

  • Objective: Lithium’s primary goal was to reduce the time-to-market of their webinar series and to create a more engaging use experience for their attendees.
  • Strategy: Using ON24’s Webcast Elite, Lithium was able to easily create and deliver fully customized webinars that provided an interactive and engaging user experience.
  • Results: Utilizing Webcast Elite, Lithium was able to reduce the workload required to deliver a webinar by 40% and the cost by 17%. They have experienced high registration to attendance conversion rates (60%) and customer feedback on the webinars has been overwhelmingly positive.

I found the Webcast Elite user interface to be very straightforward and easy to use. We were able to build our webcasts in 5-10 minutes.

Bonnie Thomas
DIRECTOR, CONTENT STRATEGY LITHIUM TECHNOLOGIES INC.

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