Product: ON24 Webcast Elite, Advanced Reporting & Analytics
Use Case: Demand Generation
LeanData provides the market’s leading Revenue Operations platform for high-growth B2B organizations to accelerate revenue and improve performance.
With ON24, LeanData transformed webinars from mere online content pieces into their third-highest performing marketing channel. After just one year, the company uses its webinar marketing program to accelerate leads through the pipeline at a 4.5X ROI.
Offering strategic lead management services to B2B sales and marketing professionals, LeanData expertly tackles the wellknown challenge of ‘marketing to marketers.’ The company takes a nimble multichannel approach and every dollar counts.
When LeanData decided to use webinars more strategically, an early provider faltered with disastrous technical issues. The marketing team vowed to find a reliable platform that would deliver a compelling webinar experience, engage customers, and get results.
The only platform capable of accelerating leads through pipeline
For their new webinar marketing strategy, LeanData needed a platform that was more than just a solid, user-friendly content generation tool. The company chose ON24 to evolve its webinar marketing program into a full-blown marketing channel, capable of accelerating leads through the pipeline.
New webinar marketing program achieves 4.5X marketing ROI
Just one year after choosing ON24, LeanData reaped a record-shattering 4.5X return on their investment, and the new webinar marketing program now ranks third in marketing ROI behind in-person events and nurture channels.
“With ON24, our new webinar program has our third highest return and contributes the most to pipeline and bookings. ON24 is the only company that can give a compelling experience to engage customers and get results.”
Sr. Marketing Operations Manager