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How the Team at VendorPanel Saves 20+ Hours a Month with ON24

50-60%

Attendance Rate

20

Hours per month saved by ON24

About VendorPanel

Employees: 82

Products: ON24 Webcast Elite, ON24 ConnectON24 Breakouts

Use Cases: Demand Generation, Customer Engagement, Training and Partner Enablement

Industry: Technology

VendorPanel is a complete, configurable procurement solution. It provides their customers with everything they need for any sourcing event, from procurement planning to payment – and every step in between.

Introduction

Lewis Young, Marketing & Events Manager at VendorPanel, uses webinars to educate the market on VendorPanel solutions, from prospects to customers, partners to employees.

Employees: 82

Products: ON24 Webcast Elite, ON24 ConnectON24 Breakouts

Use Cases: Demand Generation, Customer Engagement, Training and Partner Enablement

Industry: Technology

VendorPanel is a complete, configurable procurement solution. It provides their customers with everything they need for any sourcing event, from procurement planning to payment – and every step in between.

Lewis Young, Marketing & Events Manager at VendorPanel, uses webinars to educate the market on VendorPanel solutions, from prospects to customers, partners to employees.

Problem

Cookies-cutter webinars weren’t cutting it

Like most companies when the world went digital, the team at VendorPanel was struggling to differentiate themselves in an online market. Cookie cutter webinars and virtual events hosted on conferencing platforms were simply not going to cut it anymore.

They needed a platform that would help them not only deliver stand-out experiences, but generate deep audience insights that they could use to build meaningful relationships with prospects, customers and partners.

“We were looking for a solution that would help us not only scale our digital event programs but also help us expand our audience reach and get more visibility into how our audiences engage with each experience,” said Young.

“We were looking for a solution that would help us not only scale our digital event programs but also help us expand our audience reach and get more visibility into how our audiences engage with each experience.”

Lewis Young
Marketing & Events Manager

Solution

Better events, larger audiences, more data

“ON24 has allowed us to be more creative about how we can engage our attendees,” said Young, who utilizes the 20+ ON24 engagement and conversion tools to drive more interactivity and make attendees feel like part of the experience.

This includes polls, surveys, multiple CTAs, links to the company’s website and additional relevant content offers. Every event console is fully-branded and customized (even the engagement tools are customized!) to give the experience a unique look and feel, and the team is only just beginning to utilize all of the features the platform offers.

“We like to use a new engagement tool at every event,” said Young, who loves having the ability to engage with attendees in real time, even during Simulive events, prerecorded events where moderators can monitor and respond to questions.“

Better events, larger audiences, more data

“ON24 has allowed us to be more creative about how we can engage our attendees,” said Young, who utilizes the 20+ ON24 engagement and conversion tools to drive more interactivity and make attendees feel like part of the experience.

This includes polls, surveys, multiple CTAs, links to the company’s website and additional relevant content offers. Every event console is fully-branded and customized (even the engagement tools are customized!) to give the experience a unique look and feel, and the team is only just beginning to utilize all of the features the platform offers.

“We like to use a new engagement tool at every event,” said Young, who loves having the ability to engage with attendees in real time, even during Simulive events, prerecorded events where moderators can monitor and respond to questions.“

With ON24 Breakouts, attendees are able to jump from webinars to virtual breakouts rooms where they can ask questions and engage in discussion while the ON24 platform captures every interaction to generate detailed audience insights.

The robust integration capability offered by the ON24 platform was one of the biggest selling points for Young and his team who were eager to collect better data and turn that data into action.

With the first-party data they generate during each event, the team is able to organize attendees based on their unique interests and level of intent to inform follow-up messaging.

The integration between ON24 and HubSpot not only makes that information readily accessible to the sales team, but also triggers them to take action.

“By integrating ON24 directly into our CRM and Marketing Automation Platform (MAP), we are able to pull everything into one single place, with absolutely no manual data extraction or importation.”

Results

20+ hours a month saved

With ON24, the team has achieved a 60% average attendance rate and have “easily saved the sales team at least 20 hours a month.”

Going forward, the team looks forward to implementing more gamification into the experiences they deliver, including clickable consoles and incentivized content hunts (think of an Easter Egg hunt with hidden links and CTAs).

“With ON24, we’re really only limited by our imaginations.”

“With ON24, we’re really only limited by our imaginations.”

Lewis Young
Marketing & Events Manager