Using digital experiences with rich analytics to drive pipeline.
Seismic was already using ON24 to connect with its North American market, and decided to begin using the software to run digital experiences in APAC and Japan. Chan had used ON24 at a previous company, which made the decision even easier.
“I was familiar with the ON24 interface and was already a big fan. So, knowing that we had a license for ON24, I thought, that’s great, because it means I’m using a best-in-class solution when I send out my region-specific webinars,” Chan said.
Now, Seismic uses ON24® Webcast Elite to create two 60-minute webinars per month for the APAC market. The topics are typically related to B2B sales or B2B marketing. While Seismic is focused on customer acquisition and pipeline acceleration, the company also uses webinars to improve thought leadership and educate the market on sales enablement.
Seismic has a dedicated landing page on its website for APAC webinars so that the audience doesn’t have to sift through other global content to get to relevant material. People can register for live webinars on the landing page, and review on-demand versions of previous events.
The company recently ran its first simulive webinar, which included a pre-recorded fireside chat. Then, Seismic switched over to live Q&A after the video finished playing. This is just one of the interactive features Chan appreciates about the ON24 Platform.
“ON24 is much more immersive compared to other webinar platforms like Zoom or WebEx. There are a lot of engagement tools like polls, and the audience gets the opportunity to click through to resources that you choose to feature. There’s also an opportunity to brand the interface, so it’s a lot more visually captivating,” Chan said.