A Customer Journey is Created
To meet these needs, Qlik turned to the ON24® Platform to help deliver an engaging customer experience. Qlik wanted to help its customers learn more about its services and platform features with an always-on education hub that can be easily accessed.
To deliver a complete customer content journey, Qlik offered customers the opportunity to subscribe and opt-in to its quarterly Qlik Insider webinar series. Then, Qlik could direct subscribers to more complementary information about the release using a dedicated page built with ON24 Target. With all of this in place, subscribers with access to Qlik’s Insider Lounge could easily peruse the Qlik Product Spotlight library. Qlik uses this exclusive resource, built with ON24 Engagement Hub, to provide subscribers with additional product webinars, videos and how-to guides.
With ON24, Qlik created a seamless customer experience that:
- Strengthens Customer Relationships. Qlik humanizes its brand and product managers by delivering presentations on webcam and allowing customers to ask questions and get answers in real-time.
- Reaches a Global Audience. Qlik records its product release webinar once each quarter. Then, it replays that recording globally simulive, allowing it to air the same content at different times as separate events. With simulive in place, Qlik could easily broadcast its updates to the, APAC, EMEA and Americas regions.
- Provides One-Time Registration and Customer Insights. With the ON24 Marketo integration, customers can register once and have full access to all of Qlik’s content. Qlik can then measure audience engagement and transfer that data to Marketo for further analysis.
- Creates Series Subscriptions. The Qlik team shares ON24 Target pages curated with materials complementary to each product release. This allows customers to seamlessly access ungated information while empowering Qlik with the data to understand what materials are most valuable for each customer.
- Provides Self-Service Product Education. With Engagement Hub, Qlik can present customers with all available content and help materials, helping further product adoption and success initiatives.