Uplift in pipeline
Faster to generate lead opportunities
Over target registrations on average
Average on-demand attendance
Name: Magento, an Adobe Company
Headquarters: San Francisco, CA
Industry: E-commerce / B2B Technology
Magento Commerce, an Adobe Company, is the leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries, with more than $155 billion in gross merchandise volume transacted on the platform annually.
In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace.
Today’s business to business (B2B) marketplace is crowded. To compete in this crowded marketplace as an ecommerce platform, Magento focuses on providing optimal customer experiences that help Magento stand out amongst its competitors. In turn, it places a major emphasis on helping its clients create equally compelling and unique shopping experiences for their customers.
In order to become the go-to resource for CX best practices for its customers and to attract potential new clients, Magento turned to webinars to lead with value and educate its audience. However, at the beginning of its webinar program, it found that its webinar resources were falling short of the proudly touted unique customer experience to which it held itself standard. Its webinars were not an “experience” of any sorts and Magento knew that this had to quickly change.
Magento’s goal with its webinar program was to inspire and help its leads and customers paint a vision of what their future online business could look like. Information sharing and education around digital transformation was top priority. But Magento was faced with a number of problems to overcome in order to create this level of customer experience:
Magento created a series of webinars that told a cohesive story to its audience and created a compelling ongoing experience that would provide value far beyond the initial webinar airing. With the support of the ON24® Platform, the Magento Accelerator Webinar Series teaches its clients to understand its customers needs, how to use those needs to improve the buying journey and how to boost sales from online to offline. Throughout this series, Magento leveraged a number of ON24 engagement tools:
Since working with ON24, Magento has generated a 847% uplift pipeline for new business at a 3x faster rate than with its previous webinar platform and is able to better educate its existing customer base. This has resulted in better customer retention and upselling opportunities. Through ON24 surveys, Magento has found that 99.05% of its viewers have found its webinars helpful and sees 7% of all live attendees return to participate in additional webinars.
Customer experience is at the heart of everything that we do. ON24 is one of the best platforms out there because it helps us bring the webinar experience to life for our customers and makes webinars easier and more efficient.
APAC Field Commerce Marketing Manager, Magento