Registrants with 2,382 attendees spanning two dedicated virtual learning dates
Use Case: Event Marketing
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services it delivers helps build trust and confidence in the capital markets and in economies the world over. EY develops outstanding leaders who team to deliver on its promises to all of its stakeholders. In so doing, EY plays a critical role in building a better working world for its people, for its clients and for its communities. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity.
For a global advisory services company like EY, continuing professional education credits are one of the most pertinent aspects of internal communication. With industry requirements of 20 hours per year and 120 hours over a three year period, it’s important to establish a reliable training program to help employees fulfill these requirements in a timely, efficient and engaging manner. EY knew that webinars were a key tool in creating this program, but it was struggling to scale its program globally and cost effectively. So, it turned to ON24.
Previously EY’s training strategy relied heavily on costly in-person conferences. When the decision was made to reduce in-person conferences to a cadence of every other year instead of annually, EY needed to find a solution to fill the learning gap, and turned to virtual learning and webinars powered by ON24 to solve the problem and to scale training globally.
“We’ve really been able to work closely with ON24 and its partners to evolve our CPE program and deliver engaging content at a rapid pace.”
Assistant Director Technical Learning, EY
EY dove deep into the ON24 platform with both live streaming and individual trainings, ultimately focusing its efforts on larger virtual environments. EY quickly found success with a number of ON24 tools.
EY now has a highly robust virtual training and content program that helps its practitioners easily complete their required CPE credits. Finding the most success with the two Virtual Learning Environments and events that it has hosted to date, EY grew from holding two one-off training sessions in a year to facilitating large events that host more than 4,000 registrants across the globe. EY’s retention and participation rate also continues to grow with an increasing 51.1 percent participation rate and average attendee engagement of 78.6 minutes.