Equinox Expands Symposium Reach by 65% with ON24 Webinars

65%

Audience expansion in one day

25

Back-to-back presentations collected in one location

300+

Same-day attendees

About Equinox Fitness

Name: Equinox Holdings Inc.

Headquarters: Manhattan, New York, US

Founded: 1991

Employees: 18,000+

Funding: Private

Industry: Fitness

Equinox orchestrates 92 luxury, full-service fitness clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, in addition to locations in London, Toronto, and Vancouver. The sophisticated selection of Equinox-branded programs, services and products provide club members with a superior, high-performance lifestyle and fitness level.

INTRODUCTION

Equinox is more than an industry-leading, upscale and high-performance fitness leader. It’s a comprehensive approach to a healthier lifestyle. In fact, its holistic approach leading a more active, well rounded lifestyle is reflected in its tagline: “It’s not fitness. It’s life.”

To spread its all-encompassing mentality world-wide, Equinox created the Equinox Fitness Training Institute (EFTI). EFTI’s mission is to spread high performance lifestyles by educating medical, rehabilitative and other healthcare industry professionals on the health benefits of proactive lifestyles—such as lower costs for long term health care. To realize this vision, Equinox needed to unite, energize and educate health care professions across the country.

So, Equinox threw a symposium to promote its new tri-pillar approach to wellness, “Movement, Nutrition and Regeneration.” The only issue, though, was getting its event to reach as many industry professionals and members around the country as possible.

Name: Equinox Holdings Inc.

Headquarters: Manhattan, New York, US

Founded: 1991

Employees: 18,000+

Funding: Private

Industry: Fitness

Equinox orchestrates 92 luxury, full-service fitness clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, in addition to locations in London, Toronto, and Vancouver. The sophisticated selection of Equinox-branded programs, services and products provide club members with a superior, high-performance lifestyle and fitness level.

Equinox is more than an industry-leading, upscale and high-performance fitness leader. It’s a comprehensive approach to a healthier lifestyle. In fact, its holistic approach leading a more active, well rounded lifestyle is reflected in its tagline: “It’s not fitness. It’s life.”

To spread its all-encompassing mentality world-wide, Equinox created the Equinox Fitness Training Institute (EFTI). EFTI’s mission is to spread high performance lifestyles by educating medical, rehabilitative and other healthcare industry professionals on the health benefits of proactive lifestyles—such as lower costs for long term health care. To realize this vision, Equinox needed to unite, energize and educate health care professions across the country.

So, Equinox threw a symposium to promote its new tri-pillar approach to wellness, “Movement, Nutrition and Regeneration.” The only issue, though, was getting its event to reach as many industry professionals and members around the country as possible.

PROBLEM

Taking a successful physical event to the online world

EFTI held its educational symposium in New York City. It was a multi-speaker affair, featuring numerous topics across the spectrum of holistic fitness and health care. But the EFTI team had ambitious goals for their event. They wanted to deliver a comprehensive and inclusive educational seminar, stretching across the North American continent to reach a greater number of health care practitioners.

EFTI knew the majority of its desired audiences reside in smaller markets elsewhere and would not be able to travel to New York City for the two-day event. The EFTI team needed a solution. The group decided it would offer an online component complementing the physical symposium to meet the needs of its remote audience. The team required a reliable and engaging technology platform that shared Equinox’s passion for quality, good branding and a healthy visual identity.

“We were able to expand our audience by 65 percent with ON24 Gateway and we intend to expand on this success even further with our next event.”

Beth Giersch
Senior Manager, Equinox

Solution

Betting on, and winning with, the ON24 Platform

The EFTI team looked inward for a solution. Reaching out across the wider Equinox organization, it sought recommendations for an existing technology that’d meet its needs. Equinox’s Human Resources department, and advocate of the ON24® Platform, had the answer. The EFTI team examined the platform’s rich-media, its design and engagement capabilities and its reliability to stream live conferences and was impressed. It choicest solution and met every need.

EFTI took its new platform and laid out a plan. It would record and broadcast its symposium live and then house the 25 presentations in a single online location. The plan went off flawlessly. With the right platform in place, Equinox now has:

Betting on, and winning with, the ON24 Platform

The EFTI team looked inward for a solution. Reaching out across the wider Equinox organization, it sought recommendations for an existing technology that’d meet its needs. Equinox’s Human Resources department, and advocate of the ON24® Platform, had the answer. The EFTI team examined the platform’s rich-media, its design and engagement capabilities and its reliability to stream live conferences and was impressed. It choicest solution and met every need.

EFTI took its new platform and laid out a plan. It would record and broadcast its symposium live and then house the 25 presentations in a single online location. The plan went off flawlessly. With the right platform in place, Equinox now has:

  • One destination for live and on-demand presentations.
    EFTI’s online attendees watched the symposium’s webcasts
    live on their computers, tablets and mobile devices. Those
    who didn’t make the live broadcast, or wanted to review
    a particular presentation, could also watch the event on
    demand through an easy-to-navigate platform.
  • Better event branding.
    Equinox must maintain its style. So, for this event, it did.
    Multiple layout features and options gave the EFTI team the
    ability to create a compelling and eye-catching online portal
    enshrining Equinox’s corporate identity and brand appeal.
  • Time-saving single sign-on.
    The Equinox lifestyle is seamless. So, EFTI sought a seamless
    solution for its online attendees. With single sign-on, online
    views and easy log in, attendees could watch any event
    library, both live and on-demand, with a single click.

RESULTS

Growing audiences, extending educational reach

With its symposium-promoting soliton in place, Equinox’s EFTI team:

  • Extended audience reach.
    By offering its virtual component, the EFTI team extended the reach of its material by 65 percent the day of the event. And, with ondemand viewing, that number is set to grow even more.

Growing audiences, extending educational reach

With its symposium-promoting soliton in place, Equinox’s EFTI team:

  • Extended audience reach.
    By offering its virtual component, the EFTI team extended the reach of its material by 65 percent the day of the event. And, with ondemand viewing, that number is set to grow even more.
  • Delivered positive ROI with its event.
    With a fixed-cost portal, the greater the number of online attendees for the symposium meant the lower the cost for the event. For EFTI, that meant drawing more revenue with online access as an alternative when the physical event sold out.
  • Made on-demand an upsell opportunity.
    With on-demand viewing, EFTI had a unique opportunity to offer its physical attendees the option of gaining access to all of the event’s presentations and material for a nominal fee. All told, 75 physical attendees paid for extended access.

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