Audience expansion in one day
Back-to-back presentations collected in one location
Name: Equinox Holdings Inc.
Headquarters: Manhattan, New York, US
Equinox orchestrates 92 luxury, full-service fitness clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, DC, in addition to locations in London, Toronto, and Vancouver. The sophisticated selection of Equinox-branded programs, services and products provide club members with a superior, high-performance lifestyle and fitness level.
Equinox is more than an industry-leading, upscale and high-performance fitness leader. It’s a comprehensive approach to a healthier lifestyle. In fact, its holistic approach leading a more active, well rounded lifestyle is reflected in its tagline: “It’s not fitness. It’s life.”
To spread its all-encompassing mentality world-wide, Equinox created the Equinox Fitness Training Institute (EFTI). EFTI’s mission is to spread high performance lifestyles by educating medical, rehabilitative and other healthcare industry professionals on the health benefits of proactive lifestyles—such as lower costs for long term health care. To realize this vision, Equinox needed to unite, energize and educate health care professions across the country.
So, Equinox threw a symposium to promote its new tri-pillar approach to wellness, “Movement, Nutrition and Regeneration.” The only issue, though, was getting its event to reach as many industry professionals and members around the country as possible.
Taking a successful physical event to the online world
EFTI held its educational symposium in New York City. It was a multi-speaker affair, featuring numerous topics across the spectrum of holistic fitness and health care. But the EFTI team had ambitious goals for their event. They wanted to deliver a comprehensive and inclusive educational seminar, stretching across the North American continent to reach a greater number of health care practitioners.
EFTI knew the majority of its desired audiences reside in smaller markets elsewhere and would not be able to travel to New York City for the two-day event. The EFTI team needed a solution. The group decided it would offer an online component complementing the physical symposium to meet the needs of its remote audience. The team required a reliable and engaging technology platform that shared Equinox’s passion for quality, good branding and a healthy visual identity.
“We were able to expand our audience by 65 percent with ON24 Gateway and we intend to expand on this success even further with our next event.”
Senior Manager, Equinox
Betting on, and winning with, the ON24 Platform
The EFTI team looked inward for a solution. Reaching out across the wider Equinox organization, it sought recommendations for an existing technology that’d meet its needs. Equinox’s Human Resources department, and advocate of the ON24® Platform, had the answer. The EFTI team examined the platform’s rich-media, its design and engagement capabilities and its reliability to stream live conferences and was impressed. It choicest solution and met every need.
EFTI took its new platform and laid out a plan. It would record and broadcast its symposium live and then house the 25 presentations in a single online location. The plan went off flawlessly. With the right platform in place, Equinox now has:
Growing audiences, extending educational reach
With its symposium-promoting soliton in place, Equinox’s EFTI team: