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Enterprise Insurance Organization | Case Study | ON24

Discover how B2B marketers are adapting to AI — and preparing for the future — in our State of AI report. 🙌 Read now

Get started
Get started

Enterprise insurance organization drives member enrollment with ON24

  • 97%+

    satisfaction rate for ON24 attendees

  • 30%

    attendee survey response rate

  • 2000

    webinars a year

Capabilities

Industry

Use Cases

Number of Employees

  • 10,000+

Introduction

This organization uses ON24 to showcase its services, engage prospective members and scale its enrollment programs.

Problem

The team works with employers to bring health education to the workplace, helping employees live healthier lives. These virtual wellness programs give the team an opportunity to educate prospective members, build relationships and help them see the value our organization provides.

The software they were using to broadcast wellness sessions was unreliable and difficult to use. Video lag, software glitches and a tedious back-end experience was negatively affecting the team’s ability to engage and educate their audiences.

The team knew they needed to find a more reliable and robust solution.

Solution

The team adopted ON24 Webcast Elite and ON24 Breakouts, and onboarded 80 users in a matter of weeks. “ON24’s flexible, easy-to-use-interface made the transition seamless,”.

Not only was the platform more reliable, the team was thrilled with the “high production value and engagement tools that were not available with the other solutions we tried.”

With ON24’s custom branding and interactions, the team was able to deliver fully-branded virtual meetings and webinars that engaged audiences with educational resources, surveys, CTAs and live Q&A.

Attendees of ON24 experiences loved the interactive capabilities so much that the team is now planning to adopt ON24 Forums to host expert-led wellness sessions in a more interactive, engaging and comfortable setting.

With Forums, the team can build high-touch event experiences with a strong presentation platform, two-way conversation capabilities and the ability to moderate group discussions to help meet compliance needs.

“We’re moving toward a more interactive wellness experience for our audiences and ON24 Forums is going to get us there.”

Results

Not only is the team absolutely thrilled with the user experience, they have delivered 2000 webinars in one year and achieved a 97% attendee satisfaction rate and a 30% survey response rate far above industry benchmarks.

“We were thrilled with the high production value and engagement tools that informed an engaging experience for our audience.”

Event Manager

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