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DataSite bridges digital-physical gap with ON24, increases leads by 15%

15%

increase in leads 

40%

increase in product inquiries 

80%

employee event attendance with ON24 

About Datasite

Products: ON24 Webcast Elite, ON24 Engagement Hub, ON24 Connect, ON24 Advanced Analytics 

Use Cases: Demand Generation, Customer & Product Marketing, and Communications 

Industry: Technology 

Datasite is a leading SaaS provider in the mergers and acquisitions industry, delivering many of the world’s top transactions in more than 170 countries. 

 Introduction 

Using ON24, Datasite draws on its own expertise and the knowledge of global dealmaking and dealmakers to educate customers and drive brand awareness through its in-person, hybrid and virtual events.

Datasite also uses ON24 to connect regionally dispersed internal teams; deliver market information; and provide training around diversity, equity, inclusion and other company-wide initiatives.

Products: ON24 Webcast Elite, ON24 Engagement Hub, ON24 Connect, ON24 Advanced Analytics 

Use Cases: Demand Generation, Customer & Product Marketing, and Communications 

Industry: Technology 

Datasite is a leading SaaS provider in the mergers and acquisitions industry, delivering many of the world’s top transactions in more than 170 countries. 

Using ON24, Datasite draws on its own expertise and the knowledge of global dealmaking and dealmakers to educate customers and drive brand awareness through its in-person, hybrid and virtual events.

Datasite also uses ON24 to connect regionally dispersed internal teams; deliver market information; and provide training around diversity, equity, inclusion and other company-wide initiatives.

Problem

Datasite was looking for a better way to communicate with its growing, globalized workforce while accommodating thought leaders and webinar participants from all over the world. 

The team needed a platform that could deliver educational and thought-leadership webinars as well as internal town hall meetings. 

Other platforms on the market lacked features important to Datasite, including: 

  • Engagement features, like surveys and live Q&A. 
  • The ability to capture audience insights to personalize experiences. 
  • The ability to integrate the platform with their sales enablement software. 
  • Accommodate webinar speakers from all around the world 
  • Provide its customers, targets, executives and participants with a great experience. 

“We wanted a platform that could provide our customers and participants with a highly professional experience that was also robust enough to give our executives, guest speakers and panelists the best experience possible. ON24 does all that” 

Esther Barlow
Sr. Field Marketing Director

Solution

Esther Barlow, Senior Field Marketing Director at Datasite, had used ON24 in a previous role and was familiar with the engagement tools and insights the platform could provide. According to Barlow, “ON24 consistently came up as the one platform that could put all of those pieces together. 

Using ON24 Webcast Elite, Barlow and her team hit the ground running with internal webinars on marketing trends and corporate initiatives. 

For those who could not attend the live webinar, the event is automatically made available on-demand — allowing would-be attendees to consume the content on their own time. 

In fact, with ON24 Engagement Hub, Barlow’s team creates multi-track, on-demand experiences that enable audiences to self-select their way through the webinars and resources that are most relevant to them. 

The team also takes full advantage of the platform’s customization capabilities by building engagement opportunities directly into the webinar console. Doing so empowers employees to engage with the experience and share internal and third-party vendor resources.

Esther Barlow, Senior Field Marketing Director at Datasite, had used ON24 in a previous role and was familiar with the engagement tools and insights the platform could provide. According to Barlow, “ON24 consistently came up as the one platform that could put all of those pieces together. 

Using ON24 Webcast Elite, Barlow and her team hit the ground running with internal webinars on marketing trends and corporate initiatives. 

For those who could not attend the live webinar, the event is automatically made available on-demand — allowing would-be attendees to consume the content on their own time. 

In fact, with ON24 Engagement Hub, Barlow’s team creates multi-track, on-demand experiences that enable audiences to self-select their way through the webinars and resources that are most relevant to them. 

The team also takes full advantage of the platform’s customization capabilities by building engagement opportunities directly into the webinar console. Doing so empowers employees to engage with the experience and share internal and third-party vendor resources.

And what is audience engagement without the ability to capture it? By leveraging ON24’s API integration capabilities, Datasite can automatically transfer every interaction – whether captured during a live or on-demand webinar –to its Salesforce and AEM software (ON24 Connect). 

This ensures data is properly managed and that prospects get the right resources to guide them further through the buyer journey. 

To increase accessibility, Barlow’s team has been incorporating ON24-powered closed captioning into their webinars and is eager to start leveraging the platform’s auto-translation functionality to engage diverse audiences across the globe. 

“With ON24, we can easily inform and engage all of our employees about the company’s progress and success across all our global sites,” said Meghan Velin, Internal Communications Manager at Datasite. 

With ON24, Datasite has successfully shifted between remote and hybrid experiences — bridging the gap between those sitting in the room with leadership and those joining remotely. 

With the help of ON24, Datasite provides a seamless audience experience for its customers, targets and employees worldwide. “Our leadership team loves focusing on the content and not having to fiddle with technology.” 

Results

Based on data collected by the ON24 Platform, more than 80% of Datasite employees attend the ON24-powered webinars and external attendance has only grown since the shift to ON24. 

“ON24 has really helped us build our reputation and position ourselves as industry leaders after a rebrand in 2020,” said Barlow. “The platform is extremely audience-centric and helps us bring dealmakers together, launch new products, create on-demand resources, and increase revenue opportunities.” 

Real-time surveys and polls keep audiences interacting with each other and with the panelists, increasing engagement scores by 15% in 2022 compared to 2021. The team also generated 40% more inquiries than in the previous year and is consistently increasing lead generation by 15%. 

“We needed a best-in-class platform,” says Barlow. “It needed to be professional and robust enough to give our executives, guest speakers, panelists, participants and employees the best possible experience. ON24 does all that.” 

“While we would prefer to have all our employees hear from our leadership in person, our global footprint doesn’t allow this. Partnering with ON24 allows us to bridge the gap between in-person discussions and presentations with remote audiences.” 

Meghan Velin
Internal Communications Manager