Product: ON24 Webcast Elite
Use Cases: Demand Generation, Customer & Product Marketing
Clearwater Analytics is the world’s leading investment accounting solution and provides the most trusted investment data aggregation, reconciliation, accounting, and reporting.
Since Clearwater began using Webcast Elite for its thought leadership webinars, they have become the company’s second most effective lead-generating marketing initiative behind face-to-face events. Registrations have also increased, with an above-industry average registration-to-attendee ratio of 70-75%. Based on its program’s success, Clearwater plans to double the number of webinars it runs.
Staking a claim as an industry thought leader
Clearwater Analytics is the leading provider of investment portfolios, accounting, reporting and analytics for institutional investors in over 4,500 organizations. They leverage a web-based software-as-a-service (SaaS) platform, coupled with a world-class client service model, to help clients automate investment accounting, monitor investment policy compliance, and analyze portfolio performance and risk.
The Boise, Idaho-based company uses webinars to:
The company’s CPE offerings dovetail nicely with its thought leadership goals. Clearwater subject matter experts deliver the technical and educational credit-earning webinar content, elevating Clearwater’s stature.
Replacing an inconsistent, unreliable platform
Previously, the company ran a number of events using a web meeting platform, with less than satisfactory results:
The marketing team at Clearwater, responsible for producing the company’s webinar program, decided it was time to take a different approach. Based on their experiences, they knew that they didn’t want to continue using a web meeting platform for marketing webinars.
A marketing platform optimized for webinars
The marketing team felt the ON24 platform stood out as a much smarter, more sophisticated tool geared to marketing webinars.
In choosing the intuitive and easy-to-use ON24® Platform, Clearwater also enjoys:
“When we were looking for a new webinar platform, we knew that we didn’t want a screen-share based web-meeting platform for our marketing demand generation events.”
Director of Marketing
Confidently reaching larger audiences with improved performance
The professional appeal and reliable nature of the Webcast Elite platform give Clearwater confidence that its audiences will have a great experience — and the results prove it. Since implementing Webcast Elite, its webinars are: