Industry: Technology/Financial Services
ON24 Solution: ON24 Webcast Elite
Since Clearwater began using Webcast Elite for its thought leadership webinars, they have become the company’s second most effective lead-generating marketing initiative behind face-to-face events. Registrations have also increased, with an above-industry average registration-to-attendee ratio of 70-75%. Based on its program’s success, Clearwater plans to double the number of webinars it runs.
Staking a claim as an industry thought leader
Clearwater Analytics is the leading provider of investment portfolios, accounting, reporting and analytics for institutional investors in over 4,500 organizations. They leverage a web-based software-as-a-service (SaaS) platform, coupled with a world-class client service model, to help clients automate investment accounting, monitor investment policy compliance, and analyze portfolio performance and risk.
The Boise, Idaho-based company uses webinars to:
The company’s CPE offerings dovetail nicely with its thought leadership goals. Clearwater subject matter experts deliver the technical and educational credit-earning webinar content, elevating Clearwater’s stature.
Replacing an inconsistent, unreliable platform
Previously, the company ran a number of events using a web meeting platform, with less than satisfactory results:
The marketing team at Clearwater, responsible for producing the company’s webinar program, decided it was time to take a different approach. Based on their experiences, they knew that they didn’t want to continue using a web meeting platform for marketing webinars.
A marketing platform optimized for webinars
The marketing team felt the ON24 platform stood out as a much smarter, more sophisticated tool geared to marketing webinars.
In choosing the intuitive and easy-to-use ON24® Platform, Clearwater also enjoys:
Confidently reaching larger audiences with improved performance
The professional appeal and reliable nature of the Webcast Elite platform give Clearwater confidence that its audiences will have a great experience — and the results prove it. Since implementing Webcast Elite, its webinars are:
“When we were looking for a new webinar platform, we knew that we didn’t want a screen-share based web-meeting platform for our marketing demand generation events.”