Use Case: Demand Generation
Avention (formerly OneSource) is a multi-channel platform offering business information and sales enablement solutions.
Upgrading its monthly thought leadership webinars to Webcast Elite has helped Avention draw more prospects who are ready to be contacted immediately. On-demand access to archived webinars posted on the company’s ON24 Engagement Hub has increased audiences by an average of 40 percent. By creating and delivering its webinars on the ON24 webinar-based marketing platform, Avention is saving between 5 to 10 hours per event.
Webinars that educate, motivate
Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world’s most comprehensive database with a sales and marketing enablement platform geared toward the business information needs of sales, marketing and research individuals.
The company runs a series of monthly thought leadership webinars, partnering with industry-leading B2B sales and marketing companies that share a common audience. The webinars are:
With the rebranded company’s new direction, Avention is expanding its webinar program to extend its reach to customers, prospects and Avention sales teams.
‘Clunky’ platforms don’t measure up to the expert content
Avention had experience using two other platforms for its webinars; however, neither was sufficient for its sophisticated B2B webinars.
“Our ON24 Engagement Hub lets our audiences register once for a single webinar and then watch everything. On our end, we can publish an archived webinar to the content gateway with a single click: no downloading and re-uploading media. We save a lot of time and get a bigger audience.”
Brand Communications Manager, Aventio
A powerful platform that just works
When considering new platforms, the Avention marketing team wanted something that was plug and play. The ON24® Platform fit the bill and more.
Both platforms were fraught with technical issues, and there were times when they flat out did not work.
A platform that delivers now, and later
Prior to ON24, Avention measured webinar success by the number of registrations and attendees. Now they can see real results:
As the company evolves from its rebranding, Avention will be looking to enhance the monthly webinar series to include customer webinars and reaching prospects at multiple touchpoints in the sales funnel.