Support for those who seek a rewarding career in accountancy, finance and management
The Association of Chartered Certified Accountants (ACCA) is the global body for professional accountants, with more than 162,000 members and 428,000 students in 173 countries and a network of over 89 offices and centers across the world.
ACCA delivers support services for its members, including continuing professional development (CPD), regulating its membership and working with regulators and other organizations to strengthen the profession. The organization boasts a strong history of advancing the profession in developing countries around the world.
ACCA turned to ON24 for a stable platform to deliver its CPD content in a persistent online environment. The ON24 virtual technology allowed ACCA to run year-round video and audio CPD webcasts, delivered live and archived on demand for continued access. ON24 solutions also give ACCA a global reach, enabling the organization to run the event from one office and stream it to members and other interested parties globally.
Bringing worldwide members together via virtual technology
With offices and members around the world, it was impractical for ACCA to hold a physical annual conference in all these markets. ACCA decided to take the conference completely virtual on the ON24 virtual environment platform. The organizers decided to change the format with a renewed focus on increasing the conversion of registrations to attendees.
The team focused on the event’s objectives and intended outcomes, the audience, their needs and the desire to showcase ACCA research. As a result:
- The annual conference was expanded to five days
- Each day was assigned a specific theme
- Events were scheduled at pre-determined time slots throughout the day
In expanding the conference, ACCA was confident of the ON24 virtual environment platform’s ability to handle increased registrations, deliver five days’ worth of live and pre-recorded content and support an expanded resource library.