Support for those who seek a rewarding career in accountancy, finance and management
The Association of Chartered Certified Accountants is the global body for professional accountants, with more than 162,000 members and 428,000 students in 173 countries and a network of over 89 offices and centers across the world.
ACCA delivers support services for its members, including continuing professional development, regulating its membership and working with regulators and other organizations to strengthen the profession. The organization boasts a strong history of advancing the profession in developing countries around the world.
ACCA turned to ON24® for a stable platform to deliver its CPD content in a persistent online environment. With ON24, ACCA could run video and audio CPD webcasts year-round and deliver both live and on-demand events. The ON24 Platform also gave ACCA a global reach, enabling the organization to stream the event globally while running it from one office.
Bringing worldwide members together via virtual technology
ACCA had offices and members around the world, making it impractical to hold a physical annual conference. To compensate, the association decided to take the conference completely virtual on the ON24 virtual environment platform. The organizers decided to change the format with a renewed focus on increasing the conversion of registrations to attendees.
The team focused on the event’s objectives and intended outcomes, the audience, their needs and the desire to showcase ACCA research. As a result:
- The annual conference was expanded to five days
- Each day was assigned a specific theme
- Events were scheduled at pre-determined time slots throughout the day
In expanding the conference, ACCA was confident of the ON24 virtual environment platform’s ability to handle increased registrations, deliver five days’ worth of live and pre-recorded content and support an expanded resource library.