Q3 is traditionally a quarter with a seasonality and a decline in audience participation and marketing output. While there were modest declines in some audience metrics, like conversion rates…
First-party data is the key to a marketer’s success. Learn about the different types of first-party data in this playbook.
This report outlines how to align event formats to the engagement you want to create.
Hybrid has become the buzzword du jour in B2B marketing. Learn about how to re-engineer your events portfolio.
The Center for Marketing Transformation arms marketers with research and strategy to make smarter decisions, develop marketing programs that will ensure resilient revenue operations through future-proofed sales and marketing mix.
Marketers tactic mixes have been disrupted, as they have been forced to cancel events and pivot aggressively to new digital strategies. Marketers must re-create marketing strategies to align with the digital-first buyer’s journey.
Marketers must implement strategies and tactics to both gather and act on data received from buyers and customers. Acting on these digital signals is the new imperative for marketing, and alignment with sales on when and how is critical.
Underutilization, duplicate purchases and vendor consolidation has led to many martech stacks being in a constant state of disarray. These disruptions have caused many to default to manual processes and not integrating critical systems of record.
Marketers need to balance their planning and execution with audiences in mind. Learn more about the five priority areas from the Center for Marketing Transformation.
Organizations must outline how digital experiences support and amplify a marketing strategy.
Your strategy and process results are the foundation to build your marketing efforts. This should be a critical area of focus to improve your standing and find innovative ways to engage and interact with audiences to drive marketing results.
Reporting and driving insight from digital experiences are a priority for digital-first marketing organizations.
Marketers must prioritize measurement efforts that demonstrate pipeline and business impact. Teams can’t rely on vanity or activity-based metrics to show the impact of their efforts.
CTAs are a critical way to boost engagement and drive marketing and sales plays.
In a digital-first marketing environment, having strategic calls to action is an imperative. These are the groundwork upon which sales and marketing plays can be driven based off of this engagement.
Marketing technology must be optimized to earn ROI and drive insights.
The options for marketing technologies have exploded over the past decade. Marketers must prioritize integrations and use the full depth of capabilities of the systems they have in place today.
Creating an immersive, engaging experience must be a priority for all marketers in a digital-first world.
With an increasing amount of digital experiences at buyer and customer fingertips, marketers have to create digital experiences that provide opportunities for them to advance their journeys. Enabling audiences with additional experiences and content, rather than gates, should be a priority.
Congratulations! You’ve completed your marketing maturity assessment. Below are your results and tailored content recommendations.
You are a newbie to the world of digital marketing. You should focus on setting up the appropriate process and building a team of coworkers can support the digital marketing effort.
Download your PDFAs a beginner, you have some gaps in the foundational elements as identified in this tool. Focus on those to fill the gaps before advancing to other areas.
Download your PDFAs an intermediate digital experience marketer, you have the foundational elements in place. Now is your chance to build on this base to take your programming to more advanced levels.
Download your PDFWith an expert result, you need to focus on fine tuning areas of execution. Based on your results you have one or two areas that will require your attention to reach the Advanced level.
Download your PDFCongratulations! As an advanced digital marketer, your goal now is find ways to share this knowledge internally to help take digital programming to the next level.
Download your PDFYour strategy and process results are the foundation to build your marketing efforts. This should be a critical area of focus to improve your standing and find innovative ways to engage and interact with audiences to drive marketing results.
Data & Measurement: Marketers must prioritize measurement efforts that demonstrate pipeline and business impact. Teams can’t rely on vanity or activity-based metrics to show the impact of their efforts.
In a digital-first marketing environment, having strategic calls to action is an imperative. These are the groundwork upon which sales and marketing plays can be driven based off of this engagement.
The options for marketing technologies have exploded over the past decade. Marketers must prioritize integrations and use the full depth of capabilities of the systems they have in place today.
With an increasing amount of digital experiences at buyer and customer fingertips, marketers have to create digital experiences that provide opportunities for them to advance their journeys. Enabling audiences with additional experiences and content, rather than gates, should be a priority.
