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With companies more focused on understanding first-party data, the next step is to make sure that marketing programs are set up to effectively listen for these signals.
First-party data is the key to a marketer’s success. First-party data is captured from a company’s hosted properties and based on direct interactions with customers or prospects and the brand.
Engagement is the currency of marketing. For years marketers believed they were in control of the buyer’s journey, trying to orchestrate nurture nirvana with choreographed email sequences.
Hybrid has become the buzzword du jour in B2B marketing. As organizations evaluate their marketing mixes, hybrid events have emerged as a major area of interest.
This playbook is a guide to digital experiences messaging and branding
This playbook is a guide to taking tech and ops to the next level
This playbook is a guide to creating an on-demand strategy for your webinars
This playbook is a guide to bridging physical and digital events.
This playbook will help you understand how to categorize and rank technology leveraging users' insights.
This playbook is a guide to understand how to take action on results from a Martech audit and inventory.
This playbook will guide you in understanding advanced measurement techniques and further insights from your webinars and digital experiences.
This is a foundational guide for marketers just starting with webinars and digital experiences, or for teams that need a refresher.
In this playbook you’ll uncover how to capture data from on-demand experiences.
Use this playbook to take your use of engagement techniques to the next level.
This playbook covers the basics of creating an engaging digital experience.
Follow this playbook to enable your sales team to provide high-quality, personalized interactions that will increase marketing’s contribution to the bottomline.
Follow this playbook to make optimizing and improvement a habit, so you can benefit from continual lifts in performance.
This playbook should be used by marketers looking to improve the quality of the buyer experience through relevant and valuable engagement touchpoints.
This playbook will outline innovative production and presentation formats for digital experiences.
This playbook will cover the top tactics for omnichannel promotions and how to use them in your marketing mix, like personalized experiences, Chat bots, email and social.
Congratulations! You’ve completed your marketing maturity assessment. Below are your results and tailored content recommendations.
You are a newbie to the world of digital marketing. You should focus on setting up the appropriate process and building a team of coworkers can support the digital marketing effort.
Download your PDFAs a beginner, you have some gaps in the foundational elements as identified in this tool. Focus on those to fill the gaps before advancing to other areas.
Download your PDFAs an intermediate digital experience marketer, you have the foundational elements in place. Now is your chance to build on this base to take your programming to more advanced levels.
Download your PDFWith an expert result, you need to focus on fine tuning areas of execution. Based on your results you have one or two areas that will require your attention to reach the Advanced level.
Download your PDFCongratulations! As an advanced digital marketer, your goal now is find ways to share this knowledge internally to help take digital programming to the next level.
Download your PDFYour strategy and process results are the foundation to build your marketing efforts. This should be a critical area of focus to improve your standing and find innovative ways to engage and interact with audiences to drive marketing results.
Data & Measurement: Marketers must prioritize measurement efforts that demonstrate pipeline and business impact. Teams can’t rely on vanity or activity-based metrics to show the impact of their efforts.
In a digital-first marketing environment, having strategic calls to action is an imperative. These are the groundwork upon which sales and marketing plays can be driven based off of this engagement.
The options for marketing technologies have exploded over the past decade. Marketers must prioritize integrations and use the full depth of capabilities of the systems they have in place today.
With an increasing amount of digital experiences at buyer and customer fingertips, marketers have to create digital experiences that provide opportunities for them to advance their journeys. Enabling audiences with additional experiences and content, rather than gates, should be a priority.