CMO Confessions: Is an MQL relevant today?

Find out by joining us for a live webinar panel debate and cocktail party!

If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQL just aren’t relevant anymore? 

Marketers, it’s time to come clean and cut through the BS when it comes to MQLs.

Join us for a live webinar on Nov. 6 at 11 a.m. PDT (2 p.m. EDT) as our panel of CMOs debate the utility of MQLs in today’s day and age.

Featuring Allocadia CMO Julia Stead, 6Sense CMO Latane Conant, InsightSquared CMO KC Lincoln, Hushly CMO James Kessinger and ON24 CMO Joe Hyland, this panel will finally add some clarity to the MQL Debate. During this event, we’ll discuss: 

  • Whether MQLs are falling out of favor among marketers and sales teams 
  • If MQLs are still a necessary metric for organizations today 
  • Other ways to measure for marketing success
  • What will potentially replace MQLs as the measure of lead quality
  • How your organization can prepare itself for a world without MQLs

We also invite you to continue the conversation by joining us for a “CMO Confessions Cocktail Party” at on Nov. 19th from 6:00 – 9:00 pm at The Chieftain in San Francisco. Just a few blocks away from Dreamforce and OpStars, stop by to share your thoughts, meet other marketers and have fun over a few drinks. Register for the cocktail hour by simply selecting “yes” after you register for the webinar.


Conveniently located by Dreamforce and OpStars, continue the debate over cocktails by joining us on Tuesday, November 19, 2019 from 6 – 9pm at

The Chieftain

198 5th St,  San Francisco, CA 94103