DateJune 23rd, 2021

Time9:00am PT | 12:00pm ET

Why should you attend?

As much as we try to anticipate the future of marketing, it always feels like our buyers are one step ahead of us. And while we’ve been busy trend-chasing, let’s be honest, our marketing hasn’t really changed all that much. It’s time to break free of traditional tactics and technologies, and reimagine engagement for the digital-first world. 

Attend “Breakthrough 2021,” on June 23rd at 9am PT | 12pm ET, a two-hour virtual event where 15 of the most cutting-edge marketing companies will help you break out of the old marketing habits that are standing between you and your 2021 revenue goals. 

During this event you’ll have the opportunity to: 

  • Hear from digital marketing expert Ann Handley on creating marketing magic that gets real-world results
  • Break out into small group sessions for real-time strategy discussions 
  • Hear from leading martech companies on how to leverage the latest tools to turn your prospects into sales conversations 
  • Choose from six breakout sessions covering every marketing function, from demand generation to ABM and beyond 

It’s time to start setting trends, not chasing them. Register now. 

Registration

Agenda

Breakout Session Track
Keynote Session Track
Live Discussion Track
9:00-9:35am PT
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Mainstage Keynote

Keynote Session Track

Ann HandleyChief Content Officer, MarketingProfs

Mainstage Keynote

Ann HandleyChief Content Officer, MarketingProfs

9:35-10:05am PT
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Marketing Breakthroughs: Sales Alignment

Breakout Session Track

During this session, hosted by leaders at DemandBase and Conversica, you’ll learn how to align your sales and marketing teams to identify and engage your hot leads – from the account to the individual level – faster and more effectively than ever.

Key takeaways include:

  • Find, engage and close target accounts with right-time, right-place messaging 
  • Automate important sales conversations with your customers 
  • Align sales and marketing teams for more effective data-driven follow up  
  • Map prospects to stages of their buying journey in real time 

Sonny DasguptaHead of Product Marketing, Conversica

Ashley LongSenior Manager Marketing Ops, Demandbase

Marketing Breakthroughs: Sales Alignment

Sonny DasguptaHead of Product Marketing, Conversica

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Marketing Breakthroughs: Content

Breakout Session Track

Modern buyers are self educating their way to purchase decisions, and they’re doing it with digital content. Join us as panelists from Ceros, Netline, Meltwater, discuss how marketers can break through old content marketing habits and create exciting omnichannel experiences that attract new customers and maximize engagement. 

Key takeaways include: 

  • Transform your online presence with immersive, multimedia content offers 
  • Optimize your content to maximize searchability and engagement 
  • Monitor the digital body language of buyers in real time as they consume your content 
  • Use real-time engagement analytics to capture more leads and initiative stronger sales conversations 

David FortinoChief Strategy Officer, Netline

Jamie GierCMO, Ceros

Thomas J KielyGlobal Head of Content, Meltwater

Marketing Breakthroughs: Content

David FortinoChief Strategy Officer, Netline

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Marketing Breakthroughs: Personalization

Breakout Session Track

The key to driving the self-educated buyer to a purchase is personalization. Join us as panelists from Sendoso, Vidyard, RollWorks discuss how marketers can break through old field marketing habits and create seamless, highly-personalized digital experiences that drive pipeline and revenue. 

Key takeaways include: 

  • Use in-person and digital touchpoints to maximize attendance and engagement 
  • Capture every sales opportunity with highly-targeted multimedia content 
  • Engage target accounts through a combination of direct mail, video and advertising
  • Leverage technology to score leads and measure the full impact of your event marketing programs

Tyler LessardVP of Marketing, Vidyard

Gabby ReichertMarketing Manager, Sendoso

Katie DunnDemand Gen Marketing Manager, RollWorks

Marketing Breakthroughs: Personalization

Tyler LessardVP of Marketing, Vidyard

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Marketing Breakthroughs: RevOps

Breakout Session Track

Success takes the right combination of people and process. Join us as panelists from Leandata, 6sense, Allocadia discuss how marketers can set new Revenue Operations habits to orchestrate, automate and yield greater ROI from your digital campaigns. 

Key takeaways include: 

  • Create and execute effective sales enablement strategies 
  • Fine tune the sales lead handoff process 
  • Reach and influence leads with right-time, right-place messaging 
  • Map buyers to stages of the buying journey and track the success of every marketing touchpoint 

Albert LiSeniorMarketing Operations Manager, LeanData

Marketing Breakthroughs: RevOps

Albert LiSeniorMarketing Operations Manager, LeanData

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Marketing Breakthroughs: Digital Experiences

Breakout Session Track

Audiences are tired of endless spam. They want experiences that put them at the center or their own buying journeys. Join us as panelists from Drift, Integrate, ON24 discuss how marketers can break out of old marketing event formats, and start delivering engaging digital experiences that audiences love. 

Key takeaways include: 

  • Drive registration through content syndication
  • Deliver interactive digital experiences that drive engagement
  • Use first-person insights to [personalize follow-up messaging and set SDRs up for success 
  • Effortless book sales meetings before, during and after your live experiences 

Tessa BarronVP of Marketing, ON24

Nicole JacobusAlliances Manager, Integrate

Tim HongVP of Alliances & Partnerships, Integrate

Marketing Breakthroughs: Digital Experiences

Tessa BarronVP of Marketing, ON24

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Marketing Breakthroughs: Data Intelligence

Breakout Session Track

How well do you really know your buyers? Join us as panelists from Terminus and Bombora discuss how marketers can layer and stack intelligence solutions to create a complimentary ecosystem that serves buyers at every stage in their journey.

Key takeaways include: 

  • Define and track buying signals 
  • Create data-driven stories that help buyers make faster purchase decisions 
  • Intelligently activate your data to drive results  
  • Measure and report the impact of your digital strategy 

Ottavio DattoloAccount-Based Marketing Manager, Terminus

Kate AthmerVP of Growth, Bombora

Marketing Breakthroughs: Data Intelligence

Ottavio DattoloAccount-Based Marketing Manager, Terminus

10:10am-11:00am PT
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Breakout Room Discussions

Live Discussion Track

Breakout Room Discussions

Sponsors

GET READY TO BREAK OUT

Join Breakthrough 2021 and experience ON24’s newest feature, ON24 Breakouts, live!

Register Now