HCP preferences and engagement with pharma brands have changed drastically over the past few years, with nearly a majority choosing to self-educate online rather than meet in person.
So how can you put the right metrics in place to analyze marketing’s impact on HCP engagement and commercial success?
Join us on April 11, 2024 at 4:00 p.m. BST for “Benchmarking Digital KPIs in Life Sciences in 2024” where you’ll hear from a panel of digital marketing experts at AstraZeneca, Incyte and Novartis on how to evolve the way you measure results and get the latest benchmarks in digital channel performance.
You’ll learn:
Still running the same old events, expecting different results? It’s time for a new playbook to drive HCP engagement.
Join us for Redefining HCP Engagement: 5 Ways to Innovate Digital Events where you’ll get a practical guide for driving HCP engagement before, during and after every event, from HCP speaker programs to advisory boards.
You’ll walk away understanding:
Get ready to innovate your HCP engagement strategy – watch now!
Webinars are a proven way to attract, engage and convert high-value audiences. But for those yet to launch or scale effective webinar programs, the process can seem overwhelming.
That’s why ON24 has brought together a group of industry leaders to reveal exactly what they’ve done to build and scale their webinar efforts.
Featuring experts from Protiviti, GSK, Salesforce and ON24, this webinar discussion will give you the key ingredients to launch a successful webinar
program of your own.
You’ll learn:
The best practices and top tips for creating a high-performance webinar program
Advice on supporting speakers to make them confident and successful
The steps to take at each stage — from getting started, to scaling and optimizing
How to build a foundation for repeated success — from event templates and formats, to playbooks outlining your process
Ways to ensure your webinars see continued upwards growth
Register now!
As healthcare professionals (HCPs) increasingly rely on digital channels, the need for personalized experiences has skyrocketed. ON24 data shows that CTA engagement jumped to more than 90% when personalized.
So, how can you more effectively personalize your content and experiences for HCPs?
Attend Delivering Through Differentiation to discover how you can elevate your brand’s presence among HCPs through effective personalization strategies. Learn best practices from experts at Johnson & Johnson, Boehringer Ingelheim and Merck as they share:
How personalization boosts HCP engagement
Ways to align your content with HCP needs and improve communication
Top digital channels and tactics leading bands use in HCP education
Practical tips for delivering more personalized and impactful HCP experiences
Get ready to change how you personalize your HCP engagement. Register now!
How do you effectively engage HCPs at a local level, while aligning with your global strategy?
Join us for Striking the Global-Local Balance in Pharma: A Discussion with GSK, where you’ll learn best practices for managing HCP engagement programs from GSK marketing leaders who have successfully regionalized pharmaceutical initiatives, including managing virtual event series and delivering localized campaigns.
You’ll walk away understanding how to:
Don’t miss this opportunity to strike the global-local balance – register now!
AI technology has taken personalization to the next level, but how can pharma companies use AI and personalization to more effectively reach and engage healthcare professionals (HCPs)?
We invite you to join us for Advancing AI-Powered Personalization in Pharma for 2025, where pharma experts from Servier, Bayer Canada and Galapagos, will discuss how AI enhances personalized content and real-time engagement with HCPs while addressing key challenges like compliance. They will also share the latest insights from ON24 and the impact of AI-driven personalization on engagement and ROI.
You will learn:
Join us to unlock the real value of personalization and AI in pharma marketing—secure your spot today!
Life sciences companies are investing in their digital engagement efforts and it is paying off — last year they experienced a 50% year-over-year increase in conversions on webinar calls-to-action.
Hear about this stat and many others when we take a deeper dive into the 2025 Life Sciences Digital Engagement Benchmarks Trends. You’ll get the most up-to-date data on digital engagement in the life sciences sector based on thousands of digital experiences we’ve analyzed. Plus you will leave with insights on audience behavior trends that could reset your marketing strategy this year.
Get a jumpstart to help you:
Wondering how your marketing compares to your peers? Register now to find out.
Life sciences companies are investing in their digital engagement efforts and it is paying off — last year they experienced a 50% year-over-year increase in conversions on webinar calls-to-action.
Hear about this stat and many others when we take a deeper dive into the 2025 Life Sciences Digital Engagement Benchmarks Trends. You’ll get the most up-to-date data on digital engagement in the life sciences sector based on thousands of digital experiences we’ve analysed. Plus you will leave with insights on audience behavior trends that could reset your marketing strategy this year.
Get a jumpstart to help you:
Wondering how your marketing compares to your peers? Register now to find out.
Life sciences companies are investing in their digital engagement efforts and it is paying off — last year they experienced a 50% year-over-year increase in conversions on webinar calls-to-action.
Hear about this stat and many others when we take a deeper dive into the 2025 Life Sciences Digital Engagement Benchmarks Trends. You’ll get the most up-to-date data on digital engagement in the life sciences sector based on thousands of digital experiences we’ve analysed. Plus you will leave with insights on audience behavior trends that could reset your marketing strategy this year.
Get a jumpstart to help you:
Wondering how your marketing compares to your peers? Register now to find out.
