Wainhouse Report: Setting a New Gold Standard for Webinar Analytics
Most of us have a webinar strategy — but how good are we at really tracking the value of our webinars? We asked Wainhouse Research to help us find out. Spoiler alert: 73% respondents report that webinars are more cost-effective than other marketing alternatives. And now the code has been cracked on how to use webinars to dramatically increase pipeline.
In this report, you’ll get detailed insight how to measure your webinar ROI, including the following:
- Maximizing the marketing value of webinars
- Creating engagement with sales prospects
- The importance of measuring webinar mindshare
- Tips for using webinars to engage your audience