The Digital Shift

Marketers and salespeople know engagement is a must in today’s digital environment. But are these engagement opportunities effective, and what do audiences actually think of them?

To answer these questions, ON24 surveyed hundreds of B2B marketers, sellers, and audiences to produce this newest research report: “The Digital Shift: How to Optimize Your 2023 Event Strategy.”

This report investigates what marketers, salespeople and audiences actually think of digital engagement, and identifies improvement opportunities for organizations. Download this report to learn:

  • How marketers can improve coordination with the sales organization and engage audiences
  • What audiences actually think of digital experiences and why personalization is essential
  • How sales and marketing can team up to make effective use of audience data

Download now!