Marketing Leadership Roundtable: Become a Champion of Alignment to Convert Engagement Into Pipeline

  • April 20, 2023
  • 8:30am PT
  • 11am ET

What’s the difference between hitting or missing your revenue targets? Lock-step alignment between your sales and marketing teams.

But creating this synergy doesn’t come easily – it requires steadfast focus to drive the change you need to close the gap. And with tighter budgets and greater scrutiny, how you align your team can be the difference between a lost lead and a new customer.

Join fellow marketing leaders alongside Bryan Law, CMO of ZoomInfo and Callan Young, CMO of ON24 on Thursday, April 20 at 8:30 a.m. PT for an interactive and advisory roundtable to learn how they’ve catalyzed their teams to drive alignment and evolve their go-to-market.

We’ll focus the discussion on:

  • Leading by example to drive alignment with your sales leaders
  • Steps to enable your team to plan integrated sales-marketing programs
  • Ways to ensure marketing activities drive value – not just volume
  • How to close the gap between marketing engagement and sales execution

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Marketing Leadership Roundtable: Become a Champion of Alignment to Convert Engagement Into Pipeline

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