Marketing Leadership Roundtable: Become a Champion of Alignment to Convert Engagement Into Pipeline
What’s the difference between hitting or missing your revenue targets? Lock-step alignment between your sales and marketing teams.
But creating this synergy doesn’t come easily – it requires steadfast focus to drive the change you need to close the gap. And with tighter budgets and greater scrutiny, how you align your team can be the difference between a lost lead and a new customer.
Join fellow marketing leaders alongside Bryan Law, CMO of ZoomInfo and Callan Young, CMO of ON24 for an interactive and advisory roundtable to learn how they’ve catalyzed their teams to drive alignment and evolve their go-to-market.
We’ll focus the discussion on:
- Leading by example to drive alignment with your sales leaders
- Steps to enable your team to plan integrated sales-marketing programs
- Ways to ensure marketing activities drive value – not just volume
- How to close the gap between marketing engagement and sales execution