How GE Healthcare Use Webinars to Find The Buying committee

To expand their clinician network and drive sales in a digital-first world, the team at GE Healthcare relies on webinars as a core element of an omnichannel strategy.

Watch the second installment of our Digital Deep Dive Series, “How GE Use Webinars to Engage the Entire Buying Committee,” on-demand where Jason Gow, Marketing and Communications Leader, ANZ at GE Healthcare will give you an inside look at exactly how he uses webinars to:

  • Identify and engage key members of prospective buying committees
  • Expand clinician network by offering CE opportunities
  • Increase product adoption
  • Generate engagement insights to personalize follow up and convert more prospects into customers

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