How GE Healthcare Use Webinars to Find The Buying committee
To expand their clinician network and drive sales in a digital-first world, the team at GE Healthcare relies on webinars as a core element of an omnichannel strategy.
Watch the second installment of our Digital Deep Dive Series, “How GE Use Webinars to Engage the Entire Buying Committee,” on-demand where Jason Gow, Marketing and Communications Leader, ANZ at GE Healthcare will give you an inside look at exactly how he uses webinars to:
- Identify and engage key members of prospective buying committees
- Expand clinician network by offering CE opportunities
- Increase product adoption
- Generate engagement insights to personalize follow up and convert more prospects into customers
Marketing Communications Leader, ANZ