Maximising the Impact of Your Hybrid Events

Andrew Warren-Payne, Market2Marketers
Markus Aregger, Head of Marketing, Interprefy
Emily Smith, EMEA Marketing Director, ON24

Planning a hybrid event in 2022? You’re not alone. In fact, three-quarters of B2B marketers and events pros are planning on running hybrid events in the coming year according to ON24 research. It’s no surprise that blending physical and virtual is high on the agenda.

But there is a lot of potential for failure. Without careful thought, virtual attendees can be left with a poor experience, guests can be let down by poor accessibility, and increased costs can destroy ROI. So, what can be done to maximise the impact of hybrid events and leave your audience delighted?

Join ON24 and Interprefy as they explore the key steps to ensure hybrid event success. This session will cover:

  • How attendee expectations for events have shifted
  • The key pitfalls to avoid as you plan your hybrid events
  • How to maximise the reach and engagement of your target audience
  • Winning tips to extend the shelf life and impact of all your events

For 2022, make sure your hybrid events deliver the results you need. Watch now!

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