Marketing Best Practice Series

Before, During, After: 3 New Ways to Elevate Your Webinar Channel and Results

Any marketing transformation – whether its people, process or programs – doesn’t happen overnight. It takes small tweaks over time, constant experimentation and a willingness to try new tactics and technologies to innovate your audience’s experiences and increase your team’s performance. 

Join us for “Before, During, After: 3 New Ways to Elevate Your Webinar Channel and Results” to learn expert guidance from a panel of three ON24 customers who have reimagined and reinvented their webinar and virtual event programs, from delivering promotions to repurposing content to personalizing follow-up, and the lessons they learned along the way. 

You’ll learn from each marketing leaders’ successes (and failures), including:

  • How to make a shift from one-off webinars to thematic, integrated campaigns
  • Ways to test and benchmark audience engagement, and how to measure and report progress through data-driven analytics
  • Ideas for applying AI to streamline content creation and extend impact  beyond the live event
  • Building internal buy-in and alignment with sales teams to improve follow-up 

Get ready to make small changes add up to big results – watch now!

Watch now

LOADING

Thank you for registering! Before you go, please check your inbox to access the webinar on-demand.

See you there!

Speakers

Website Headshot MBPS MARCH 600x600 A

Mark Bornstein
Sr. Director of Marketing & Chief Webinerd

alison

Alison Frederick
Director of Demand Generation, Workiva

ryan

Ryan Hayes
Global Head of Events, Covington & Burling

abby

Abby Dilger
Senior Manager, Marketing Programs