Marketing Best Practice Series
Before, During, After: 3 New Ways to Elevate Your Webinar Channel and Results
Any marketing transformation – whether its people, process or programs – doesn’t happen overnight. It takes small tweaks over time, constant experimentation and a willingness to try new tactics and technologies to innovate your audience’s experiences and increase your team’s performance.
Join us for “Before, During, After: 3 New Ways to Elevate Your Webinar Channel and Results” to learn expert guidance from a panel of three ON24 customers who have reimagined and reinvented their webinar and virtual event programs, from delivering promotions to repurposing content to personalizing follow-up, and the lessons they learned along the way.
You’ll learn from each marketing leaders’ successes (and failures), including:
- How to make a shift from one-off webinars to thematic, integrated campaigns
- Ways to test and benchmark audience engagement, and how to measure and report progress through data-driven analytics
- Ideas for applying AI to streamline content creation and extend impact beyond the live event
- Building internal buy-in and alignment with sales teams to improve follow-up
Get ready to make small changes add up to big results – watch now!
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Speakers
Mark Bornstein
Sr. Director of Marketing & Chief Webinerd
Alison Frederick
Director of Demand Generation, Workiva
Ryan Hayes
Global Head of Events, Covington & Burling
Abby Dilger
Senior Manager, Marketing Programs