Turning leads into revenue
Are you generating names or well qualified leads? ON24 helps turn your webinars into powerful tools to analyze the behavior of your attendees and identify your best leads.
“I love the new engagement score, it helps us pull out the hot leads”
The intuitive, easy to use, ON24 analytics dashboard provides you with real-time reporting on the success of your webinars and provides detailed data on the behavior of your attendees to help you identify your best leads.
All leads are not created equal. ON24 provides detailed analysis on each webinar attendee, based on their unique behavior, to help you more effectively score leads and identify your best prospects. Seamless integration with leading marketing automation and CRM software, enables quick and more intelligent follow-up which will result in increased pipeline.
ON24 campaign analytics aggregates metrics from all webinars in any campaign that you identify, providing trending data on leads generated, engagement scores, and webinar performance. Easy to generate reports help you show the ROI of your webinar programs.
ON24 Webinar Benchmarking
Now you can compare your webinar performance to the webinars of your peers and competitors. The ON24 Webinar Benchmarks feature aggregates all of the data from our database of over 60,000 webinars delivered in the last 12 months, to help you gauge and improve the performance of your own events. The benchmarking feature allows you to customize benchmark reports by industry and geography.
With the ON24 Connect integration service, you can increase the effectiveness of your lead scoring and sales follow-up with seamless integration with the leading CRM and marketing automation platforms, including Salesforce, NetSuite CRM, Microsoft CRM, Marketo, Eloqua, Silverpop, ExactTarget, and Hubspot. Over 30 types of metrics can be transferred, including campaign data, user registration information, viewing durations, as well as data submitted from polls, questions and surveys.
In the past, video offered very little in the way of usable metrics. We simply measure views and hoped for the best. With videos delivered through the ON24 video player, you can now measure social sharing and viewing time to help gauge the level of interest of the viewer and the effectiveness of the video content.