SAN FRANCISCO and LONDON – April 21, 2022 – ON24 (NYSE: ONTF) today announced it has acquired VIBBIO, a cloud video software company. VIBBIO enables businesses to easily create and edit professional videos with no experience needed. With the VIBBIO technology integrated across the ON24 Platform, every salesperson and marketer will be able to produce video content that creates more engagement, generates first-party data, and drives personalization.
“We’re excited to welcome the talented VIBBIO team to ON24,” said Sharat Sharan, founder and CEO at ON24. “We continue to invest in building the most powerful sales and marketing platform to engage audiences in new ways and deliver greater insights across the buyer journey. VIBBIO will put video content creation in the hands of every salesperson and marketer to extend the life of their ON24 digital experiences and connect with audiences in multiple digital channels.”
B2B companies are embracing video to show the value of their brands, while more buyers rely on video content to research products and services. VIBBIO makes video creation and editing faster and easier, from recording videos to adding text, transition effects, and sound looping, as well as trimming and clip splitting. Integration of VIBBIO with the ON24 Platform will help companies make personalized, branded videos a core part of their overall sales and marketing strategies.
Customers will be able to leverage VIBBIO across their webinar, event, and personalized content marketing activities and generate more first-person data. Customers can create short and long form videos to promote digital events; reuse event content by creating highlight clips available on-demand; produce assets for social media engagement; or deliver personalized messages for landing pages or email and ABM campaigns – all within the ON24 Platform.
“ON24 is changing how companies engage their customers and generate rich insights for sales and marketing follow-up,” said Marianne Bratt Ricketts, CEO and founder of VIBBIO. “The VIBBIO team is excited to join the ON24 family and bring our technology to more organizations. With the freedom to create personalized, professional videos quickly and easily, customers will be able to expand what they can do with ON24.”
Integration of VIBBIO with the ON24 Platform is planned for availability by the end of the year. Be sure to join us at the upcoming The ON24 Experience, May 11, 2022, to learn more about VIBBIO. Register and view the agenda at ON24.com/events/ON24X. Also, for more information, visit vibbio.com.
About the Acquisition
Financial terms were not disclosed. The acquisition was funded from cash on the balance sheet and is not expected to have a material impact on ON24’s full-year 2022 financial results.
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
VIBBIO is a Scandinavian technology company on a mission to make video creation accessible, affordable, and easy for every business. Our video maker gives marketers the freedom to create professional videos on their own with no experience needed. For more information, visit vibbio.com.
This document contains “forward-looking statements” under applicable securities laws. In some cases, such statements can be identified by words such as: “expect,” “convert,” “believe,” “plan,” “future,” “may,” “should,” “will,” and similar references to future periods. Forward-looking statements include express or implied statements regarding our ability to achieve our business strategies, growth, or other future events or conditions. Such statements are based on our current beliefs, expectations, and assumptions about future events or conditions, which are subject to inherent risks and uncertainties, including our ability attract new customers and expand sales to existing customers; the ability to integrate, implement and otherwise operationalize the Vibbio technology with the ON24 Platform, along with the other risks and uncertainties discussed in the filings we make from time to time with the Securities and Exchange Commission. Actual results may differ materially from those indicated in forward-looking statements, and you should not place undue reliance on them. All statements herein are based only on information currently available to us and speak only as of the date hereof. Except as required by law, we undertake no obligation to update any such statement.