Last updated: June 12, 2023
A browser (or HTTP) cookie is a small file of letters and numbers that is transferred to your browser through our Site. Cookies allow us to operate and secure our Site, remember users who are logged in, understand how users navigate through and use our Site and associated services (collectively, our “Services”), and to display personalized content and targeted ads on our Site and on third-party sites and online services. For example, some cookies allow us to make it easier for you to navigate the Site, while others are used to enable a faster log-in process. Most browsers allow you to control cookies, including whether or not to accept them, and how to remove them.
Clear GIFs, pixel tags, and other technologies
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our services to, among other things, track the activities users of our services, help us manage content, and compile statistics about usage of our services. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files.
Types of cookies
First and third-party cookies: whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie.
First-party cookies on our Site are those set by the ON24.com domain.
Third-party cookies on our Site are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.
Persistent cookies: these cookies remain on a user’s device for the period of time specified in the cookie list. They are activated each time that the user visits the website that created that particular cookie.
Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
What cookies do we use and why?
Our Site uses the following categories of cookies:
- Strictly Necessary
‘Strictly Necessary’ cookies let you move around the Site and use essential features like secure areas and login screens. Without these cookies, we cannot respond to your requests or provide you with the services you request or access on our Site. For example, we use these cookies: to remember information you have entered on forms during a web browser session; to identify you as being logged into our Site; for security purposes; and to route users to specific applications of a service or specific servers.
These cookies are strictly necessary to the proper functioning of the Site, so if you block these cookies the Site may not function properly.
‘Performance’ cookies collect information about how you use our Site (e.g., which pages you visit and if you experience any errors). They are used to help us improve how the Site works; understand the interests of our users and carry out Site analytics; test different designs and features; and measure the effectiveness of our advertising. Some of these cookies are managed for us by third-parties. We do not allow the third-party to use the cookies for any purpose other than those listed above.
‘Functional’ cookies enable us to provide enhanced functionality and personalization. For example, we use these cookies to provide certain features (such as embedded content); improve your visit; remember settings you’ve applied, such as language, layout, text size, preferences, and colors; save your cookie preferences; and remember if you have engaged with particular content on the Site so that we don’t show it again. Some of these cookies are managed for us by third-parties.
‘Advertising’ cookies allow us to better reach you with relevant ads and content—both on our Site and on third-party websites, apps and online services—and to measure and improve our advertising and marketing. Some of these cookies also allow us and third-party agencies, as well as social networks and third-party ad companies to track your visits to the Site and across other sites. Third-party ad companies and social networks may also be able to combine the information collected on our Site with information they collect on other websites, apps and online services, which they use to understand your interests and activities in order to provide you more relevant ads on behalf of us and other companies. If you do not allow these cookies, you will still see ads online, but they may be less relevant to you.
If using our Site in the EU and the UK, you can disable cookies individually via the cookie preference manager. Please note that disabling cookies will affect the functionality of our Site and may prevent you from being able to access certain features on our Site.
How to delete and block our cookies
You may opt-out of certain cookies or change your cookie preferences for our Site as described below.
Please note, that your preferences are applied on a browser and device basis. So, you will need to set your cookie preferences for each browser and device you use to access our Site.
Cookie preference manager. If using our Site in the EU and the UK, you can opt out of third-party cookies and tags on our websites (other than those that are ‘Strictly Necessary’ as described above) by adjusting your cookie settings here.
- Click here to learn more about “InPrivate” and managing cookie settings in Microsoft Edge;
- Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox;
- Click here to learn more about “Incognito” and managing cookie settings in Chrome; or
- Click here to learn more about “Private Browsing” and managing cookie settings in Safari.
Changing your browser settings. You may also delete, block, or disable one or more cookies via your browser settings. Most internet browsers allow you to change your cookie settings. However, if you use your browser settings to block all cookies (including Strictly Necessary cookies), you may not be able to access all or parts of our Site. Please see the links below for more information on how to manage cookie settings for certain bowsers:
- Cookie settings in Microsoft Edge
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
For further information about cookies, including how to see what cookies have been set and how to manage and delete them, please visit: www.allaboutcookies.org.
More information about targeting and ad networks
For more information about how third-party cookies are used for targeted advertising and other choices you have regarding third-party advertising, please go to these self-regulatory advertising industry organization websites:
- S.: Digital Advertising Alliance’s Consumer Choice Page and Network Advertising Initiative Consumer Opt-Out
- Canada: Digital Advertising Alliance of Canada’s Opt-Out Tool
- European Union: European Interactive Digital Advertising Alliance
- United Kingdom: UK Interactive Digital Advertising Alliance
Please note that opting out of one or more ad networks only means that those particular members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our websites or other third-party websites. If your browser is configured to reject cookies when you visit one of the above referenced opt-out pages, or if you later erase your cookies or use a different computer or change web browsers, your preference may no longer be active. Since all of these cookies are managed by third-parties, you should refer to the third-parties’ own website privacy notifications and policies for further information (see below for more information about the particular targeting cookies used on our Site).
More information about analytics on our Site
Twitter: For more information about Twitter Ads cookies and how to opt out, click here.
Google AdWords: For more information about Google Ads and how to opt out, click here
Please note that on this Site, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).
More information about cookies
All About Cookies
Useful information about cookies can be found at:
Internet Advertising Bureau
A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at: