Break through industry barriers
Learn how to leverage digital best practices from across industries to innovate and reshape your customer’s experience.
In today’s highly regulated industries like pharmaceuticals, insurance and banking, innovating traditional go-to-market strategies can sometimes feel like an impossible task.
So, how can you make small changes that drive real transformation?
Watch our latest Change Agents episode, “How Cross-Industry Expertise Can Revolutionize Your Marketing” to learn how you can bring in digital best practices from other verticals to try new approaches, channels and tactics that will reshape your customer’s experience.
Featuring Jeff Davis, long-time pharmaceutical GTM leader and Founder of RevEngine; in a conversation with ON24 CMO Callan Young, you will learn:
- Successful approaches for starting innovation initiatives
- How to think beyond internal processes and put customers first
- Building go-to-market plans that are agile enough to evolve over time
- Tips for getting internal buy-in and alignment
- Advice to advance your marketing career
- Ways to learn from other industries to modernize your marketing
Get ready to break through industry barriers and impact change – watch now!
Jeff Davis Callan Young
Author and Founder Chief Marketing Officer