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Thrive in the “people-first” era

Hear a discussion on using gen AI to strengthen relationships, empower your teams and stay ahead of the competition with marketing leader Ruth Rowan.

What to expect

On Demand

Change Agents: A conversation about AI’s impact on customer and employee experience with Avanade’s Ruth Rowan

With McKinsey reporting that 1/3 of businesses are using generative AI in at least one function, it’s clear that what was once experimental technology has quickly gone mainstream.

As the adoption of gen AI accelerates, how does it impact our most valued human resources – employees and customers – to ultimately improve their experience and strengthen our relationships?

Join Ruth Rowan, CMO of Avanade, and Callan Young, CMO of ON24, for a discussion on how companies are introducing gen AI to their organizations, and strategies for leading your own internal and external change. 

 Key takeaways from this fireside chat include:

  • Best practices for driving gen AI adoption across teams
  • Tips to mitigate fear and get buy-in
  • New ideas to create exceptional customer and employee experiences
  • How to plan for AI-driven innovation in 2024

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Empower your teams and stay ahead of the competition