Product: ON24 Webcast Elite
Use Case: Demand Generation
Scientific Learning Corporation develops, markets, and sells neuroscience-based software and educational products and services designed to increase human learning and performance. The Company’s Fast ForWord product is an intensive, computer-based training program that focuses on improving critical language and reading skills.
With ON24’s webinar platform, Scientific Learning delivered consistent, engaging webinar experiences, streamlined webinar marketing program, and empowered their sales team with robust new lead data.
Debilitating tech issues, lackluster lead generation
Scientific Learning had reached a breaking point. After spending eight grueling hours fixing tech issues for a high-profile event, the webinar team needed a new, reliable platform—one that would also allow participants to join on smartphones and tablets.
Tepid lead generation also hindered the webinar program’s success. Producing only names of registrants, attendees, and the time they attended, the current platform fell short for a sales team that was hungry to sell.
A reliable webinar platform, streamlined marketing, robust sales data
ON24’s webinar platform virtually eliminated tech issues, integrated seamlessly with marketing and sales automation tools, and invigorated sales leads with a wealth of new insight into webinar attendees.
“Sales reps now can prioritize who they’ll follow up on, who to have conversations with, and as a result they’re having more meaningful conversations with those prospects.”
Marketing Specialist, Scientific Learning