Reach to executives
Headquarters: Palo Alto, Calif.
Funding: Public, (NYSE: CLDR)
Industry: Enterprise Data
For Cloudera, webinars are both a valued marketing tool and a massive revenue generator. Prior to ON24, Cloudera’s webinar attendees were growing increasingly frustrated with the company’s webinar platform. From lack of a seamless registration process to technical difficulties on the webinar resulting in poorly conveyed content, attrition was worsening from webinar to webinar. Less tech-savvy executives had a difficult time moving past the challenges of navigating their webinar platform.
This revelation came during a company-wide shift to focus on digital expansion. Cloudera implemented ON24 to help it grow into a respected digital platform through high-quality communications standards. Doing so would help the company to reach a broader audience, particularly business users, and present its technology to prospective clients in dynamic, easy to comprehend fashion.
Within a year of using ON24, Cloudera increased its webinar registrants 280% and grew its database significantly by role type and improved quality.
A customizable webinar tool free of technical challenges and capable of reaching diverse audiences.
Webinars were Cloudera’s number one source for lead-gen. The webinars created strong pipeline, but the leads were more quantitative than qualitative. Cloudera realized it needed to reach audiences that aren’t technologically savvy (e.g., managers, marketers, c-level executives and more). With ON24, Cloudera expanded its customer base to appeal to a wide variety of industries and roles. Cloudera started getting new customers, and even more revenue.
Higher Registration and Retention
Even with 10 less webinars hosted in FY18 versus FY17, registration to Cloudera’s webinars increased by 280% and average attendees went up 322%.
More Diverse Top-tier Audience
Cloudera’s database became more diverse and broader in under a year’s time with ON24’s customizable platform. Cloudera’s reach to executives at the President, VP and C-levels all increased from 2-5%.
Cloudera webinars contributed to a 131% increase in revenue year-over-year.
Cloudera’s first digital event on the ON24 platform was a huge success. The event brought in 6,200 registrations, 325 survey submits, and resulted in 74 meeting requests.
-Julia Somner, Demand Generation Marketing Manager, Cloudera