Center for Marketing Transformation

Transform Your Marketing for a Digital-first Future

The Center for Marketing Transformation arms marketers with research and strategy to make smarter decisions, develop marketing programs that will ensure resilient revenue operations through future-proofed sales and marketing mix. 

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Helping marketers navigate 4 common challenges

Disrupted Marketing Mixes

Marketers have been forced to cancel events and pivot aggressively to new digital strategies. Some that they have never used before.

Customer Experience

With more companies moving to subscription based business and recurring revenue, marketing is a critical component to ensuring communication throughout the customer lifecycle.

Brand

The past decade led to a shift in the data-driven demand marketer, leaving brand to go without as much focus. The increased focus on brand by the B2B CMO is more of a releveling than departure from being data-driven.

Martech Mayhem

 Underutilization of some technologies, duplicate purchases and vendor consolidation has led to many company’s martech stack being in a constant state of disarray. These disruptions have caused many to default to manual processes and not integrating critical systems of record.

Meet Cheri Keith

heAD OF STRATEGY

Cheri brings more than 15 years of marketing experience to ON24, including 5 years as an analyst on Forrester SiriusDecisions’ Demand Services team. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.

Previously, Cheri led the public relations, analyst relations and marketing communications functions at Digital Guardian, formerly Verdasys, and Ipswitch, Inc. Her work focused on communicating key business issues and product values to diverse audiences and stakeholders across the globe.

Prior to her experience working within marketing organizations, Cheri held leadership positions at several b-to-b public relations and social media agencies. She graduated magna cum laude from Boston University with a bachelor of arts degree in French language and literature.

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