A feature within the ON24 Platform that displays an estimate of how engaged a new prospect may be with a company’s product.

The 15 minutes before a webinar starts.

Displays a prospect’s total engagement metrics with ON24-hosted content.

A dashboard in the ON24 Platform providing ON24 customers with all the information on how attendees interacted with a webinar.

Information a company collects directly from a registrant. Often occurs on a company-owned channel (e.g., webpage, webpage forms, webinars).

Post-event highlights of a webinar. Displays event duration, questions asked, poll responses, survey responses or technical support. (see: support.on24.com)

A metric used to compare the engagement level of webinars within your industry.

A metric based on viewer activity. Used to measure attendee participation, interactivity and use of webinar features. (see: suppport.on24.com)

The total number of engaged minutes of all leads within an account. Found in the ON24 Analytics Dashboard. (Double Check).