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Blog Posts by Sharat Sharan

  • Ocean Sizzle Image

    Reflections: The ON24 Journey

    Today ON24 becomes a publicly-traded company. For many CEOs this moment is the fulfillment of a…

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  • woman standing on tablet

    Making Marketing Work At Scale

    The vast majority of CMOs today struggle to keep up with the pace of technological advancement…

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  • group of media professionals

    Build Genuine Digital Connections with A People-First Mindset

    This year, more companies than ever have embraced digital technology. Even industries that have traditionally been…

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  • woman looking at data chart

    How Marketers Can Close the Performance Gap

    The abrupt changes caused by COVID-19 have shocked our work and personal lives, upended the economy…

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  • worker on ladder fixing console

    How Marketing Can Deliver on the Performance Metrics That Matter

    The abrupt changes caused by Covid-19 have shocked both our work lives and our personal lives,…

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  • woman standing on tablet

    Bridging the Gap Between Product Centricity and Customer Centricity

    I’m a firm believer that the greatest technology companies are product driven-companies. Apple, Microsoft, Netflix —…

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  • Sharat-Sharan

    Sharat Sharan on the Marketing Metrics That Matter

    By: Sharat Sharan, CEO and Founder of ON24 This article was originally published on MarketingProfs.com  How…

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  • money clip

    CMOs: Don’t Lead a Cost Center, Be a Revenue Driver

    This post was originally published on adweek.com. Shared with permission. Gartner’s prediction that CMOs will outspend…

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