ON24 Blog

Webinar Registration Page Do’s and Don’ts

May 18, 2016 By Bryn Powell

What if you threw a party, but forgot to invite people? Would anyone show up? Unlikely. Now think of this in the context of your webinar promotions -- are your registration pages up to par for the awesome online event that you are about to throw? A good registration page can make or break your webinar registration numbers. That's why I've created a list of do's and don'ts to consider when creating…

Career Advice for Women in Tech Sales

May 10, 2016 By Janella Rea

People often ask why I went into a career in tech sales?  Simply put, I love the world of technology and it’s incredibly familiar to me: I have two brothers that work in tech sales in the Bay Area whose careers began post dot-com, pre-financial crisis; a time that I am grateful to jointly experience. I’ve gone with them to their President’s Club as their guest, visited their office, and…

5 Elements of Great Webinar Promotion Emails

May 5, 2016 By Carole Snitzer

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live audience of “Unlocking the Secrets to Driving Webinar Registration” how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading…

Create Better Content By Channeling Your Inner Child

Apr 21, 2016 By Anamita Guha

This past weekend, my friends and I went to watch the release of the latest incarnation of the Jungle Book. It was really nice to decompress from the hustle and bustle of daily life and enjoy one of my childhood favorites with my favorite people. There is something about these nostalgic childhood classics that gets me every time. In fact, when Netflix released Fuller House earlier this year, I binge watched…

Why Do Marketers Buy Technology?

Apr 18, 2016 By Carole Snitzer

When you’re a marketer, nothing should be simpler than marketing to other marketers, right? Well, not always. We marketers are busy people, constantly being pulled in multiple directions and bombarded with marketing messages for products that could save us time and money — but only if the message gets through. We did the research to find out what marketers really look for when they are considering marketing technology. Here’s what we…

How Does Your Webinar Stack Up?

Apr 14, 2016 By Carole Snitzer

OK, I admit it. Here at ON24, we may be just the tiniest bit obsessed with webinars. We think about webinars. We write about webinars. We dream about webinars. And, of course, we deliver webinars. Then, once a year, we step back to do something completely different: we measure all of the thousands upon thousands of webinars. Our annual Webinar Benchmarks Report lets us take a detailed look at the wide…

How to Use Relevancy to Accelerate the Sales Funnel

Apr 12, 2016 By Troy O'Bryan

Every day we go through it. We all receive the dreaded, unsolicited email. Most are automated, a copy and paste of previous messaging that often has little, if anything, to do with your company or personal needs. It’s volume versus relevancy. The salesperson figures if he/she sends the same terrible email to everyone, at least 3% of the market will want a demo. Right? Wrong. In 2015 the average person received 122 emails…

Webinar Benchmarking: Just Do It

Apr 8, 2016 By Mark Bornstein

First of all, just sign up for the upcoming 2016 Benchmarks Webinar right now. Here is the link. Just do it. Why? Because it will make you money…no, really. Look, webinars have become the most important tool we have to generate leads and drive pipeline. For most demand generation teams, it’s their most reliable tactic. But are you getting the most value from your webinars? For instance, are you delivering…