ON24 Blog

3 Unconventional Webinars That Close Business

Jun 23, 2016 By Carole Snitzer

We all know that webinars are great. I mean, what else lets us combine images and video, gives us a platform for all our most important talking points, and virtually guarantees that people will hang around and listen for up to an hour? With such a great communication tool at our fingertips, it’s a real shame that so many of us think that webinars are just for thought leadership. All…

The bottom-of-the-funnel challenge

Jun 16, 2016 By Mark Bornstein

As marketers, we spend so much time trying to generate new leads that we barely have time to worry about how many of them actually turn into revenue. For those truly sophisticated marketers, there has been a lot of effort put into improving the way we target prospects (such as ABM and predictive), hopefully increasing the pipeline derived from our leads. But all of that is far removed from the…

True Life: I Had an Epic Webinar Fail

Jun 14, 2016 By Tiffany Beddow

True life: I've had an epic webinar fail -- and I want to tell you about it so you don't have the same! I was at a previous employer, fresh out of school and was tasked to jump-start a webinar program to announce our new product release to our partners, customers and prospects. I’m pretty sure we made our software purchasing decision based on the fact we used their other product…

5 Graduation Speeches to Inspire Your Marketing

Jun 7, 2016 By Anamita Guha

As hundreds of thousands of individuals around the world prepare to celebrate one the most pivotal days of their lives and prepare to embark on a new uncharted journey aka graduation, the majority of us marketers are probably sitting around stressing over things like trying to drive event registration or figuring out what "lead intelligence" means. While graduation might feel like a fleeting memory of the past for most of us now, I…

Webinar Registration Page Do’s and Don’ts

May 18, 2016 By Bryn Powell

What if you threw a party, but forgot to invite people? Would anyone show up? Unlikely. Now think of this in the context of your webinar promotions -- are your registration pages up to par for the awesome online event that you are about to throw? A good registration page can make or break your webinar registration numbers. That's why I've created a list of do's and don'ts to consider when creating…

Career Advice for Women in Tech Sales

May 10, 2016 By Janella Rea

People often ask why I went into a career in tech sales?  Simply put, I love the world of technology and it’s incredibly familiar to me: I have two brothers that work in tech sales in the Bay Area whose careers began post dot-com, pre-financial crisis; a time that I am grateful to jointly experience. I’ve gone with them to their President’s Club as their guest, visited their office, and…

5 Elements of Great Webinar Promotion Emails

May 5, 2016 By Carole Snitzer

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live audience of “Unlocking the Secrets to Driving Webinar Registration” how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading…

Create Better Content By Channeling Your Inner Child

Apr 21, 2016 By Anamita Guha

This past weekend, my friends and I went to watch the release of the latest incarnation of the Jungle Book. It was really nice to decompress from the hustle and bustle of daily life and enjoy one of my childhood favorites with my favorite people. There is something about these nostalgic childhood classics that gets me every time. In fact, when Netflix released Fuller House earlier this year, I binge watched…