Demand Generation and Lead Acquisition
Demand generation and lead acquisition are critical to the success of any sales driven organization. Your marketing outreach is only as good as its ability to increase awareness, generate high quality leads, and drive demand for your products and services. Today, there has never been more competition for your target customer’s time and attention. Further, the globalization of the marketplace and increasing budget constraints, have made it harder to cost effectively reach your target audiences with traditional marketing methods.
Virtual communications from ON24 can increase the reach of your messaging, drive your demand generation/lead acquisition programs, and raise the return-on-investment of your marketing dollars.
Extending Your Marketing Reach
To increase the power of your marketing, you need to increase the size of your audience. ON24 enables you to extend the reach of your demand generation programs by creating content-rich webcasts and virtual events that can be delivered to any customer, anywhere in the world, from any device—including mobile devices. Virtual communications solutions from ON24 are easy to configure, and fully customizable to create branded, interactive events which can stand alone or be integrated with physical events to increase the value of your lead acquisition programs.
By offering presentations and content on demand, companies can extend the life of traditional marketing activities such as product launches, awareness campaigns and demand generation programs, which can be consumed at the convenience of potential customers.
Increased ROI: Do More with Less
While physical events can still have high-touch value, ON24 virtual events are easier to deploy and less expensive and often provide a more granular level of engagement with your customers that results in better-quality leads. Virtual events increase overall attendance and, according to most studies, increase time of exposure to your presentations and content.
Real-Time Customer Interaction
ON24 webcasts and virtual events support interactive tools such as chat rooms for live Q&A, automated polls and surveys, social media tools- like Twitter and Linkedin-and applications for real-time collaboration which enhance the value of events for both the presenters and attendees.
Enhanced Lead Acquisition
ON24’s easy-to-use and fully customizable reporting tools allow you to capture detailed statistics on attendees activities—including webcasts viewed, time spent with each presentation, content downloaded, and the results of polls and surveys, enabling you to put together a detailed profile of event attendees which dramatically increases the quality of the lead and the value of your demand generation programs and your marketing dollars.
- Marketing Webcasts
- Product Launches
- Customer Education
- Virtual Trade Shows
- Virtual Briefing Centers