ON24 Webinar Benchmarks Report: Association Trends

The right webinar programs can provide members with unparalleled value and drive new member acquisition. But promotional timing, engagement tools and post-event webinar metrics all affect the success of a webinar event.

To help you assess your webinar program’s potential, we’ve created the 2019 ON24 Webinar Benchmarks Report for Associations. This report analyzes thousands of non-profit and association webinars so you can compare how your programs rank amongst your peers and opportunities to improve.

This report includes:

  • A high-level look at 2018’s top performing webinars
  • Standards for comparative measurement
  • Promotional best practices for webinars
  • Average conversion rates
  • Survey insights into how and why webinar practitioners use webinars

Download the ON24 Webinar Benchmarks Report for Associations to understand how you can start driving member engagement and building out real human connections at a digital scale.

"We believe that switching to ON24 truly helped our webinars become as successful as they are today, with thousands of live attendees and even more on-demand viewers."
Eileen Ristau, Marketing Specialist, CompTIA
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"AARP is a leading innovator in consumer educational webcasts on health topics for the 50+. With ON24's support, our webinars exemplify the gold standard for content development and audience engagement and have become a trusted resource."
Tricia San Diego, Project Manager, AARP
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"ON24 allows us to give our webinars a ‘wow’ factor. This helps us elevate our reputation and leave a strong impression with would-be members, which may be why our webinars are our number one recruiting source."
Elise Swinehart, Marketing Director, Membership & Marketing, American Nurses Association
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LEARN MORE ABOUT MEMBER PREFERENCES AND DIGITAL STRATEGIES

Marketing Playbooks

Digital Engagement For Associations

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Reports

Association Member Engagement Report

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ON24 Solutions

ON24 platform Demo for Associations

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