ON24 Webinar Benchmarks Report: Association Trends

The right webinar programs can provide members with unparalleled value and drive new member acquisition. But promotional timing, engagement tools and post-event webinar metrics all affect the success of a webinar event.

To help you assess your webinar program’s potential, we’ve created the 2019 ON24 Webinar Benchmarks Report for Associations. This report analyzes thousands of non-profit and association webinars so you can compare how your programs rank amongst your peers and opportunities to improve.

This report includes:

• A high-level look at 2018’s top performing webinars
• Standards for comparative measurement
• Promotional best practices for webinars
• Average conversion rates
• Survey insights into how and why webinar practitioners use webinars

Download the ON24 Webinar Benchmarks Report for Associations to understand how you can start driving member engagement and building out real human connections at a digital scale.