ON24 Webinar Benchmarks Report, 2017
We all want to know the best practices for webinars — and the first step to mastering webinar marketing is understanding current trends in webinar performance. Webinars can be our best tool to engage audiences and communicate information to customers, prospects, or other relevant markets. Much like marketers use webinars to drive leads, generate pipeline, and nurture prospects through the every stage of the buying cycle, trainers and educators use them to conduct global and on-demand training sessions. Enterprise companies and high-growth startups alike use them for internal communications, new hire training, town halls, and more. Consumers trust webinars to provide them with new information and best practices, to introduce them to new products, and to help them self-educate before they make a purchase. In short, webinars have become indispensable for helping almost all of us meet our business goals.
But what goes into real webinar success? For this report, we looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.
- Best time for a webinar
- When to send promotional emails
- Average webinar conversion rates
- Average viewing time for live and on-demand webinars