Striking the Global-Local Balance in Pharma: A Discussion with GSK

How do you effectively engage HCPs at a local level, while aligning with your global strategy?

Join us for Striking the Global-Local Balance in Pharma: A Discussion with GSK, where you’ll learn best practices for managing HCP engagement programs  from GSK marketing leaders who have successfully regionalized pharmaceutical initiatives, including managing virtual event series and delivering localized campaigns.  

You’ll walk away understanding how to:

• Navigate the complex interplay between global strategies and local implementation
• Scale Your HCP engagement programs across regions
• Repurpose and personalize content to local markets
• Uncover insights about local HCP interests and preferences
• Build a virtual event strategy that maximizes HCP engagement

Don’t miss this opportunity to strike the global-local balance — watch now!