Get Your Webinar Health Check | Tool

Before the event

1) My planning for webinar programs and content is:*

Ad hoc and not aligned to our larger marketing strategy and plan

Sometimes aligned to our larger marketing strategy and plan

Aligned with our marketing strategy and plan

Aligned with our marketing strategy and plan with content and/or engagement designed for specific audiences

Before the event

2) My goals per webinar event are:*

Not defined

Sometimes defined

Defined by number of registrants and attendees

Defined by number of registrants and attendees, attendee conversion rate and a pipeline or business target

During the event

3) My webinars drive audience interactions by:*

They don’t – engagement tools are never used

Sometimes using engagement tools like polls, surveys and related content

Always using engagement tools like polls, surveys and related content

Always using engagement tools with a standardized library for polls, surveys and related resources

During the event

4) My webinars drive audience to convert to an action by:*

They don’t – conversion tools are never used

Sometimes using conversion tools like book a meeting, get a demo, watch webinar

Always using conversion tools like book a meeting, get a demo, watch webinar

Always using conversion tools with personalized calls-to-action like book a meeting, get a demo, watch webinar, with emphasis both during and post-event

During the event

5) My webinar event format most frequently consists of:*

One-to-many event format using slides and audio

One-to-many event format using slides and video

One-to-many event format using slides and video, with custom branding, engagement and conversion tools

One-to-many event format using multiple presentation types, including panels, interviews, screenshare demos, breakout rooms, roundtables, etc. with custom branding, engagement and conversion tools

After the event

6) My webinar integration looks like:*

Non-existent – we don’t integrate our webinar data

Only webinar registration and attendee data is integrated with our marketing automation platform

Webinar registration, attendee and engagement data is integrated with our marketing automation platform

Webinar registration, attendee and engagement data, and/or Prospect Engagement Profile is integrated with our marketing automation platform and CRM system

After the event

7) My post-webinar follow-up actions for marketing and sales look like:*

Non-existent - we don’t have documented follow-up actions for marketing and sales

Sometimes includes actions for marketing and sales follows up

Always includes actions for marketing and sales follow up

Always includes actions for marketing and sales follow up, with prioritization automatically triggered to sales through integrations

After the event

8) My on-demand webinar strategy looks like:*

Non-existent - we don’t provide the webinar on-demand

Posting a static webinar recording on my company website or social media account

Promoting the on-demand webinar event to attendees and no-shows post-event

Promoting the on-demand webinar event to attendees and no-shows as well as publishing in your website resource center

After the event

9) My approach to repurposing webinar content looks like:*

Non-existent - we don’t repurpose webinar content

Manually transcribing webinars to create additional written assets

Manually editing webinar recordings to create additional videos

Using gen AI to automatically create a webinar transcript, additional written assets or create additional video content

After the event

10) My webinar analytics and reporting are used to:*

They aren’t - we don’t measure and report webinar performance

Sometimes used to measure and report webinar performance

Always used to measure and report webinar performance

Always used to measure and report webinar performance and inform our future webinar planning

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