Financial Services Digital Engagement Benchmarks

Financial services audiences are turning to digital experiences to learn, research and take action — engaging with webinars both live and on demand, exploring content more deeply, and responding to more relevant, personalized offers.

So, how are your webinars, virtual events, and content experiences performing against other financial services organizations?

Download the 2026 Financial Services Digital Engagement Benchmarks Report to explore the latest trends and insights derived from thousands of digital experiences delivered by financial services organizations in 2025.

From webinar performance to personalization and AI-assisted scale, you’ll discover:

• • Key benchmarks for webinars, virtual events, content hubs, and personalized landing pages 
  • How financial services audiences engage with content across live, on-demand, and self-guided content experiences
  • Why content hubs are crucial resources for audience research, discovery, and conversion
  • How personalized experiences help firms drive stronger engagement and higher-intent actions
  • How AI and automation help marketers scale content creation, extend reach, and act on audience signals more efficiently

Use these insights to make engagement strategies for intermediary, individual, and institutional investors more intelligent, data-driven, and impactful — download now.