2025 ON24 Webinar Benchmarks Report

Webinars are one of the most powerful tools for creating more engagement, collecting more data and driving more efficiency from your marketing efforts. But as AI-powered innovations emerge and as competition for attention rises, what separates the best webinars from the rest?

Download the 2025 Webinar Benchmarks Report to explore the latest trends in audience engagement, based on millions of interactions across webinars, virtual events, and content experiences from leading brands across the globe in 2024.

From an in-depth analysis of attendee behavior across tens of thousands of webinars, you’ll learn:

• How audience expectations for webinars and on-demand content are evolving
• Why personalization and AI-driven experiences are leading to dramatic increases in results
• The latest benchmarks for attendance, engagement, and conversion across webinars and virtual events
• How AI and automation are helping marketers scale impact without sacrificing relevance
• Actionable insights to optimize your webinar strategy in 2025

Use these insights to make your webinars better than ever — download now!