Facebook Live and ON24 Integration

ON24 Webcast Elite lets you share your webinar with Facebook Live audiences, extending your reach and capturing attention where your audience members already are. Connect ON24 and Facebook Live to extend the reach of your webinars, engage additional audiences and provide your participants additional viewing options.

Scale Your Webinar Program

Easily scale your brand’s presence to the world’s largest social network.

Drive Engagement Everywhere

Respond to questions in real-time with Facebook Live’s chat feature.

Reach a Larger Audience

Reach larger audiences with the click of a button.

INTEGRATION GUIDE

Connecting ON24 to Facebook Live is a simple process. All you need to get started are your company’s Facebook Page credentials, a Facebook account and an ON24 account.

Get Organized
Enter Account Information
Grant ON24 Access and Set View Permissions
Confirm Account Information
Start Your Stream
End Your Stream

Get Organized

Contact your Customer Success Manager to have Facebook Live streaming enabled on your account. To make linking ON24 and Facebook Live as easy as possible, make sure your company’s Facebook Page is categorized as either Business/Brand or Community/Public Figure. ON24 cannot stream to a personal page. As a best practice, we recommend setting the post to Public to ensure all Facebook viewers can see the live stream. 

Enter Account Information

Once Facebook Live has been enabled on your account,  the Connect a Facebook Account link will appear at the bottom of the Overview page of the webinar. Upon clicking, a window will appear asking for the Facebook account credentials.

Grant ON24 Access and Set View Permissions

Once the Facebook account credentials are entered, the user’s account name and profile picture will be shared with ON24.  Click Continue to confirm.

Next, set the viewer permissions to determine who can see the Facebook Live stream. Setting the viewer permissions to Public is strongly recommended.

By default, ON24 is allowed to publish to your Facebook page.  These permissions must remain ‘on’ for the Facebook Live stream to work properly.

Confirm Account Information

Once the ON24 Application has been authorized, the Facebook account will display on the Overview page of the webinar. 

If a different Facebook account is needed, you can switch to another account by disconnecting the existing account and adding a new one.  Only one Facebook account can be used at any given time.

Start Your Stream

Connect your Facebook account before starting the live webinar. Once connected, an alert will appear on the Presentation Manager XD (PMXD) login screen, confirming the webinar will be streamed to Facebook.

When Start Live is pressed in Presentation Manager XD, both the live webinar and the Facebook Live stream will begin. It can take up to one minute for the Facebook Live stream to display on the Facebook Page after you’ve started the webinar.   

End Your Stream

To end your Facebook Live Stream, click the “End Webcast” button in PMXD. Next, click the “Disconnect” link on the Overview page of the webcast to end the Facebook Live stream.  Once “Disconnect” is pressed, Facebook viewers will be notified the live broadcast has ended.

The ON24 Platform Features Powering Digital Experiences

The ON24 Platform has a plethora of features, integrations and tricks that can turn your webinar into a digital experience. To learn how you can take full advantage of these integrations and features, check out our on-demand webinar covering the latest product innovations.

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ON24 Integrations

The ON24 Platform integrates with a variety of services and platforms to suit your technology stack. Check out how ON24 integrates with other services like SAP, Microsoft and Oracle.

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