The State of AI in B2B Marketing

Within B2B marketing teams, AI has moved past novelty and into standard practice. Businesses that excel at its use are more likely to report productivity gains, recognize its potential, and develop plans for further implementation.

AI, in other words, does not replace a strong marketing strategy; it amplifies it. 

That’s one of the many highlights taken from the 2026 State of AI in B2B Marketing report. This report, which surveys more than 250 B2B marketers, explores how B2B marketing teams are taking AI usage from commonplace to sophisticated and what benefits they’re seeing along the way. 

Download this report to understand: 

• How AI maturation within B2B marketing teams affects productivity and revenue. 
• Where B2B marketers are seeing the most pressure internally — and how AI can help. 
• Why B2B marketers need to master first-party data before using AI to scale personalization. 

And much more. Download now!